# CSS pricing

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**Tip:** Learn more about the [benefits of our CSS](/css/readme/benefits-of-using-channable-css.md).
{% endhint %}

### How CSS pricing works

#### CSS plans

Channable's Comparison Shopping Service (CSS) is priced at a flat rate of €29 (or $35) per month. This fee applies per standalone Merchant Center account or active subaccount within a Multi-Client Account (MCA). There is no extra cost for the MCA itself.

| **Feature**              | **Description**                                                                                                            | **CSS Standard: €29 month/shop** |
| ------------------------ | -------------------------------------------------------------------------------------------------------------------------- | -------------------------------- |
| CSS 20% margin advantage | Channable CSS gives you a 20% margin advantage\*, which means more bidding power without increasing costs                  | ✔️                               |
| Title Optimizer          | Increase product visibility using keyword suggestions based on search behavior and product data to optimize product titles | ✔️                               |
| Labelizer Lite           | Leverage performance labels to quickly spot which products are worth optimizing for the biggest impact                     | ✔️                               |
| Price Benchmark Lite     | Incorporate product price competitiveness into your optimization and analysis                                              | ✔️                               |

<sup>\*The CSS 20% margin advantage applies only to European Economic Area (EEA) countries</sup> [<sup>specified by Google</sup>](https://support.google.com/merchants/answer/12653197?hl=en)<sup>.</sup>

### Pricing for standalone accounts vs Multi-Client Accounts

#### Standalone account

For standalone accounts, the price is €29 per account (shop), regardless of the number of countries you are selling in.

* Example: If you own a standalone Merchant Center account for myshop.com, which sells in the Netherlands, Germany, and France, the price will be €29 per month. This setup typically uses one Merchant Center ID and one domain.&#x20;

<figure><img src="/files/yIOIRZSZsjQSKNcJNZxE" alt=""><figcaption></figcaption></figure>

#### Multi-Client Accounts (MCA)

If you use an MCA with multiple subaccounts, each active subaccount is charged separately.

* Example: If your MCA includes 3 subaccounts for myshop.nl, myshop.de, and myshop.fr, the price will be 3 x €29 = €87 per month. These subaccounts have different Merchant Center IDs and have different domains/URLs.<br>

  <figure><img src="/files/qLExvdUPLNdgcvyN47yL" alt=""><figcaption></figcaption></figure>

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**Tip:** Learn more about [different types of Google Merchant Center accounts](/css/google-merchant-center-account-types.md).
{% endhint %}

#### Pricing for active and inactive subaccounts

We only charge for active subaccounts within an MCA. A subaccount is considered inactive if it has not received any paid clicks in the last 30 days. We receive this activity data directly from Google.

### Pricing for agencies managing Multi-Client Accounts

Channable offers flexible billing for agencies who manage multiple clients. You can divide the billing for an MCA between different companies in a single account. As an agency, you can own the MCA, but individual subaccounts can be assigned to clients, who are billed separately for their own subaccounts.

#### Example: An agency manages an MCA with three clients:

* Client A (myshop) sells on 3 domains (DE, NL, BE).
* Client B (othershop.nl) is not currently advertising, so their subaccount is inactive (no charge).
* Client C (vintage-shop) sells on 2 domains (NL, BE) (billed to their own Channable account).

While their subaccounts are managed within the agency's MCA, Client C is billed directly to their own separate Channable account. By creating their own CSS shops in their own account, they are responsible for the billing of those subaccounts.\
\
Monthly billing:

* The agency: They have 4 subaccounts, but only 3 are active. This means that the agency is billed for 3 active subaccounts: 3 x €29 = €87.
* Client C (vintage-shop): They have 2 active subaccounts in their own company: 2 x €29 = €58.

<figure><img src="/files/USL04AGMQhSHUsaYPiWj" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**Tip:** Learn more about our [billing cycle and payment methods](https://helpcenter.channable.com/hc/en-us/articles/360011005859-Billing-and-payment)
{% endhint %}


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