> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/account-billing/manage-your-subscription/channables-pricing-plans/css-pricing.md).

# CSS pricing

Learn how CSS pricing works for standalone accounts, MCAs, active subaccounts, and agency billing.

{% hint style="success" %}
Learn more about the [benefits of our CSS](/css/readme/benefits-of-using-channable-css.md).
{% endhint %}

### How CSS pricing works

#### CSS plans

Choose from two CSS plans:

| Plan         | Price per shop each month |
| ------------ | ------------------------- |
| CSS Standard | €29 (or $35)              |
| CSS Pro      | €99                       |

The fee applies to each standalone Merchant Center account or active subaccount within a Multi-Client Account (MCA). The MCA itself has no extra cost.

| Feature                  | Description                                                                                                                 | CSS Standard | CSS Pro |
| ------------------------ | --------------------------------------------------------------------------------------------------------------------------- | :----------: | :-----: |
| CSS 20% margin advantage | Channable CSS gives you a 20% margin advantage\*, which means more bidding power without increasing costs.                  |      ✔️      |    ✔️   |
| Title Optimizer          | Increase product visibility using keyword suggestions based on search behavior and product data to optimize product titles. |      ✔️      |    ✔️   |
| Labelizer Lite           | Leverage performance labels to identify products worth optimizing.                                                          |      ✔️      |    ✔️   |
| Price Benchmark Lite     | Incorporate product price competitiveness into your optimization and analysis.                                              |      ✔️      |    ✔️   |
| Labelizer                | Segment products for Google Shopping and Performance Max campaigns.                                                         |              |    ✔️   |
| Price Benchmark          | Compare product prices with market benchmarks and use benchmark labels in Google Ads.                                       |              |    ✔️   |
| Manual tagging           | Add tags for promotions, seasonal campaigns, testing, or business priorities.                                               |              |    ✔️   |
| Products AI              | Use AI-powered product feed optimization for Google Shopping.                                                               |              |    ✔️   |

<sup>\*The CSS 20% margin advantage applies only to European Economic Area (EEA) countries</sup> [<sup>specified by Google</sup>](https://support.google.com/merchants/answer/12653197?hl=en)<sup>.</sup>

### Pricing for standalone accounts vs Multi-Client Accounts

#### Standalone account

For standalone accounts, you pay for each Merchant Center account, regardless of the number of countries you sell in.

For one Merchant Center account, CSS Standard costs €29 per month. CSS Pro costs €99 per month.

* Example: If you own a standalone Merchant Center account for myshop.com, which sells in the Netherlands, Germany, and France, you pay for one shop. This setup typically uses one Merchant Center ID and one domain.

<figure><img src="https://2989952500-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8y3q10FnokmlpzYq3YPS%2Fuploads%2Fa9Z9KeQRcfWCdf8JlZUO%2Funknown.png?alt=media&amp;token=de2c146f-8f22-46bf-b72f-0d107eaf3d75" alt=""><figcaption></figcaption></figure>

#### Multi-Client Accounts (MCA)

If you use an MCA with multiple subaccounts, each active subaccount is charged separately at your selected plan's price.

* Example: If your MCA includes three active subaccounts for myshop.nl, myshop.de, and myshop.fr, CSS Standard costs 3 × €29 = €87 per month. CSS Pro costs 3 × €99 = €297 per month. These subaccounts have different Merchant Center IDs and domains.

  <figure><img src="https://2989952500-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8y3q10FnokmlpzYq3YPS%2Fuploads%2FLc2NDjtHL6FNjLSMuM9Y%2Funknown.png?alt=media&amp;token=9c677802-28ba-4ac5-9546-a0e29bd92ded" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**Tip:** Learn more about [different types of Google Merchant Center accounts](/css/google-merchant-center-account-types.md).
{% endhint %}

#### Pricing for active and inactive subaccounts

We only charge for active subaccounts within an MCA. A subaccount is considered inactive if it has not received any paid clicks in the last 30 days. We receive this activity data directly from Google.

### Pricing for agencies managing Multi-Client Accounts

Channable offers flexible billing for agencies who manage multiple clients. You can divide the billing for an MCA between different companies in a single account. As an agency, you can own the MCA, but individual subaccounts can be assigned to clients, who are billed separately for their own subaccounts.

#### Example: An agency manages an MCA with three clients:

* Client A (myshop) sells on 3 domains (DE, NL, BE).
* Client B (othershop.nl) is not currently advertising, so their subaccount is inactive (no charge).
* Client C (vintage-shop) sells on 2 domains (NL, BE) (billed to their own Channable account).

While their subaccounts are managed within the agency's MCA, Client C is billed directly to their own separate Channable account. By creating their own CSS shops in their own account, they are responsible for the billing of those subaccounts.\
\
Monthly billing:

* The agency: It has four subaccounts, but only three are active. CSS Standard costs 3 × €29 = €87 per month. CSS Pro costs 3 × €99 = €297 per month.
* Client C (vintage-shop): It has two active subaccounts in its own company. CSS Standard costs 2 × €29 = €58 per month. CSS Pro costs 2 × €99 = €198 per month.

<figure><img src="https://2989952500-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F8y3q10FnokmlpzYq3YPS%2Fuploads%2F4QepnOVnEBIWEOnqasuF%2Funknown.png?alt=media&amp;token=65c73f43-0c80-4f9f-a60d-1ee82baf74c9" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**Tip:** Learn more about our [billing cycle and payment methods](https://helpcenter.channable.com/hc/en-us/articles/360011005859-Billing-and-payment)
{% endhint %}


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