CSS pricing

Learn how CSS pricing works for standalone accounts, MCAs, active subaccounts, and agency billing.

Learn more about the benefits of our CSS.

How CSS pricing works

CSS plans

Choose from two CSS plans:

Plan	Price per shop each month
CSS Standard	€29 (or $35)
CSS Pro	€99

The fee applies to each standalone Merchant Center account or active subaccount within a Multi-Client Account (MCA). The MCA itself has no extra cost.

Feature	Description	CSS Standard	CSS Pro
CSS 20% margin advantage	Channable CSS gives you a 20% margin advantage*, which means more bidding power without increasing costs.	✔️	✔️
Title Optimizer	Increase product visibility using keyword suggestions based on search behavior and product data to optimize product titles.	✔️	✔️
Labelizer Lite	Leverage performance labels to identify products worth optimizing.	✔️	✔️
Price Benchmark Lite	Incorporate product price competitiveness into your optimization and analysis.	✔️	✔️
Labelizer	Segment products for Google Shopping and Performance Max campaigns.		✔️
Price Benchmark	Compare product prices with market benchmarks and use benchmark labels in Google Ads.		✔️
Manual tagging	Add tags for promotions, seasonal campaigns, testing, or business priorities.		✔️
Products AI	Use AI-powered product feed optimization for Google Shopping.		✔️

^{*The CSS 20% margin advantage applies only to European Economic Area (EEA) countries specified by Google.}

Pricing for standalone accounts vs Multi-Client Accounts

Standalone account

For standalone accounts, you pay for each Merchant Center account, regardless of the number of countries you sell in.

For one Merchant Center account, CSS Standard costs €29 per month. CSS Pro costs €99 per month.

• Example: If you own a standalone Merchant Center account for myshop.com, which sells in the Netherlands, Germany, and France, you pay for one shop. This setup typically uses one Merchant Center ID and one domain.

Multi-Client Accounts (MCA)

If you use an MCA with multiple subaccounts, each active subaccount is charged separately at your selected plan's price.

• Example: If your MCA includes three active subaccounts for myshop.nl, myshop.de, and myshop.fr, CSS Standard costs 3 × €29 = €87 per month. CSS Pro costs 3 × €99 = €297 per month. These subaccounts have different Merchant Center IDs and domains.

  

Tip: Learn more about different types of Google Merchant Center accounts.

Pricing for active and inactive subaccounts

We only charge for active subaccounts within an MCA. A subaccount is considered inactive if it has not received any paid clicks in the last 30 days. We receive this activity data directly from Google.

Pricing for agencies managing Multi-Client Accounts

Channable offers flexible billing for agencies who manage multiple clients. You can divide the billing for an MCA between different companies in a single account. As an agency, you can own the MCA, but individual subaccounts can be assigned to clients, who are billed separately for their own subaccounts.

Example: An agency manages an MCA with three clients:

• Client A (myshop) sells on 3 domains (DE, NL, BE).
• Client B (othershop.nl) is not currently advertising, so their subaccount is inactive (no charge).
• Client C (vintage-shop) sells on 2 domains (NL, BE) (billed to their own Channable account).

While their subaccounts are managed within the agency's MCA, Client C is billed directly to their own separate Channable account. By creating their own CSS shops in their own account, they are responsible for the billing of those subaccounts. Monthly billing:

• The agency: It has four subaccounts, but only three are active. CSS Standard costs 3 × €29 = €87 per month. CSS Pro costs 3 × €99 = €297 per month.
• Client C (vintage-shop): It has two active subaccounts in its own company. CSS Standard costs 2 × €29 = €58 per month. CSS Pro costs 2 × €99 = €198 per month.

Tip: Learn more about our billing cycle and payment methods