> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/changelog/2026/august/meta-variant-testing-is-now-available.md).
# Meta variant testing is now available
August 13, 2026
### What's new?
Meta Variant Testing brings creative experimentation into your Channable workflow. Create product image variations for Facebook and Instagram ads, then test them in Meta A/B campaigns.
Create variants from your catalog, test them in Meta, and push your chosen design to published ads.
{% hint style="success" %}
**Turn creative learnings into action:** Compare image designs, choose the right variant for each campaign, and update your Meta ads without rebuilding them.
{% endhint %}
### With Meta variant testing, you can:
#### Connect your Meta ad account
Connect your Meta ad account to Channable and load your ads into one workspace.
#### Create more creative variations
Create multiple image templates, then apply them with image rules across your catalog. Give Meta different designs to compare for each product.
#### Decide which creative each ad uses
View your published Meta ads in Channable and browse the available image variants. Select the design you want each ad to use.
#### Test which creative performs best
Map up to 20 additional image variants to your Meta feed. Use Meta A/B campaigns to compare performance and identify the design that generates the strongest return.
#### Push creatives to Meta
Push your selected image variants to Meta ads without leaving Channable.
Learn how to [set up Meta Variant Testing](https://helpcenter.channable.com/manage-improve-product-data/creatives-create-and-edit-images/use-meta-variant-testing-to-a-b-test-ads-in-meta).
---
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