Google Shopping: automatic migration from Content API to Merchant API complete

July 1, 2026

What’s changed?

The automatic migration from Content API to Merchant API is now complete.

• New Google Shopping API channels now create a data source automatically on the first run.
• You no longer need to create a data source manually in Merchant Center beforehand.
• New data sources in Google use this format: Channable API - {feed_label} - {target_language}

What you may still see in Google

You may still receive emails from Google about migrating from Content API.

Older data sources can also still appear as Content API in Google Merchant Center. This can show in both the data source name and the Source field, even when the channel already runs on Merchant API.

In both cases, no action is needed. Your Google Shopping API channel(s) should be on the Merchant API.

How to verify your migration status

Use Channable as the source of truth for migration status.

1. In your Channable account, open [your project] > Channels.
2. Click the Settings step for your [your Google Shopping channel].
3. At Linked seller account, click Edit.
4. If your Google Shopping channel shows Merchant API with a , your channel is migrated and working on the new API.