> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/changelog/2026/july/insights-for-ads-new-segmentation-names.md).

# Insights for Ads: New segmentation names

We’re introducing new label names in Insights for Ads dashboards. This is a visual refresh to bring names more in line with the market - your underlying data, metrics, and logic remain exactly the same.

### What's changed?

#### New label names:

* Stars → Heroes
* Potentials → Sidekicks
* Underperformers → Villains
* Invisibles → Zombies

### Who is affected

* **Automatically changed (as of July 13, 2026):** If your dashboards do not actively use labels in the Rules or Mapping steps, they have already been updated to use the new labels automatically.
  * It is not possible change back to the previous label names once they are switched
* **If you actively use labels:** We have kept your previous label names active. We will not change these automatically, ensuring your live campaigns are not disrupted.
  * **You prefer to keep the previous label names:** No action is required and nothing changes on your dashboards.
  * **You would like to switch to the new label names:** Request a switch to the new labels when you're ready (before December 28, 2026).

### What you need to do (if you want to switch to the new labels)

* If you want to switch, request this from your Insights dashboard. Our team will contact you via email to coordinate the exact date and time.
* Before the switch, review every place where you use these labels, including rules, mapping, and Google Ads campaign filters across all channels.<br>

Learn more in our guide: [How to switch to the new Insights Labelizer names.](/manage-improve-product-data/insights/insights-for-ads/how-to-switch-to-the-new-insights-segmentation-label-names.md)

<details>

<summary>Good to know before you switch</summary>

* The switch applies to your whole company.
* You can’t switch some dashboards and keep old names in others.
* Google needs time to process the new values after the switch.
* Future documentation and support materials will use the new label names.

</details>


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