Offset date ranges for Insights (Google Ads)

July 22, 2026

What's new?

Before this release, rolling date ranges in Google Ads Insights always ended today.

You could use a fixed date range to view earlier dates. However, fixed ranges stay on the same dates.

Now, you can choose an earlier end date for a rolling range. The range still moves forward automatically.

This lets you exclude recent data while keeping your view up to date.

Example use cases

• Wait for data to settle: View three weeks ending one week ago. This leaves out the newest week, when results can still change.
• Compare seasonal performance: View 30 days ending one year ago. Compare those results with your current 30-day period.
• Review performance before a promotion: View a period before a recent sale. This shows results without the promotion's impact.

Availability

This feature is currently available for Google Ads Insights only.

Learn more about how to use Insights for Google Ads.