Conversational Attributes for Google Shopping channels

September 11, 2026

What's new?

Google recently introduced conversational attributes as part of their new Merchant API and Google AI initiatives.

We’ve added these attributes to Google Shopping feed and API channels in Channable, allowing you to enrich your product listings and provide more context to potential buyers.

New attributes

• question_and_answer
• document_link
• related_product
• item_group_title
• variant_option
• popularity_rank

For more details on how Google uses each specific attribute and the accepted formats, check out Google’s official documentation.

What you need to do

No action is required. Existing Google Shopping APIs and feeds continue to run as before.

You can map these attributes to your internal fields in the Mapping or Build step of your Google Shopping channels if you'd like your products to surface in Google AI search.