January 13, 2026: Switch your Lev (BGN) currencies to Euro (EUR) by January 31

What’s changed?

Bulgaria is changing their currency to the Euro. By January 31, 2026, traders in Bulgaria need to display currencies in both Lev (BGN) and Euros (EUR).

Who’s affected?

You are affected if you have one or more active feeds* in Channable that uses Bulgaria (lev) as the Target country. * Feeds affected:

• Criteo

• Facebook

• Facebook Automotive Inventory Ads

• Facebook Supplementary

• Google Shopping

• Meta Auto

• Meta Online Products

• Meta Real estate

• Meta Travel

• Microsoft Ads

• TikTok Ads

• TikTok Travel

• Twitter

What you need to do

To ensure your exported prices remain accurate, we have introduced a new Bulgaria (Euro) target country setting. The previous setting has been renamed to Bulgaria (Lev) and will eventually be phased out.

Switching your target country to Euro will immediately change the currency symbol and formatting for all price-related fields (including sale and shipping prices).

If you switch without updating your values, your prices will be incorrect on your advertising channels.

To maintain accurate pricing, you must update your data before switching the target country. You can choose one of these methods:

• Apply conversion rules: Create rules in Channable to convert your prices and apply rounding. Example:

  
• Modify your imports: Update your source data to import prices in Euro directly.

Next, once your data is updated and ready, navigate to [your feed] > Settings and update the Target Country to “Bulgaria (Euro)”.

OR

Next, you can set up a new, fresh export feed specifically for Bulgaria (Euro) to test the migration without affecting your live Lev feed. You can do so by making a copy of your existing feed:

1. Go to [your feed] > Settings.

2. Click on the gear icon and select Copy feed in the dropdown.

3. In the pop up, enter a name for your feed and click Copy feed.