January 23, 2026: Google Merchant Center Content API sunset

What’s changed?

Google will stop supporting Content API as a primary data source in Google Merchant Center on August 18, 2026.

If your primary data source in Merchant Center is Content API, you must migrate to Merchant API v1 before that date.

Producthero is also migrating from the Merchant API beta to Merchant API v1. We’ll complete this before February 28, 2026.

Who is affected

• Affected: Anyone whose primary data source in Merchant Center is Content API (including users using a Google Shopping API integration).

• Affected: Producthero users who see messages about migrating from the Merchant API beta.

• Not affected: Anyone using file uploads (for example XML) as their primary source.

What you need to do (affected users only)

If you use Channable’s Google Shopping API connection, it currently relies on Content API. It will keep working until August 18, 2026. We’re adding Merchant API v1 support and will share any required steps in time.

1

Check your primary data source

In Google Merchant Center, go to Settings > Data sources.

2

Check the "Source" column

If it shows Merchant API, you’re already set.

If it shows Content API, you need to migrate to Merchant API v1.

3

Migrate before the deadline

Switch your import to Merchant API v1 before August 18, 2026.

If you use a platform integration, confirm the timeline with your provider.

If you use Channable, we’ll share the exact migration steps as soon as they’re available.

Example showing “Merchant API” as the data source

Frequently asked questions

I’m not sure what Merchant API version I’m using

Contact your platform provider (for example Shopify or WooCommerce).

I’m not using an API connection but I still received an email

This can happen because Producthero uses the Merchant API beta for product and performance data.

We’re migrating Producthero to Merchant API v1 and will complete the migration before February 28, 2026.

If you use file uploads (for example XML) as your primary product data source, you don’t need to do anything.