# March 18, 2026: Optimize: New AI text generation

### What’s new?

We have introduced **AI text generation** in the **Optimize** tab, allowing you to create high-performing product titles, descriptions and other texts in bulk using AI. 

#### AI text generation includes: 

* **Bulk content enhancement:** Automatically enhance fields like 'title' and 'description' by pulling data from other attributes such as category, brand, color, or size.
* **Customizable prompting:** Write your own custom prompts to control the tone, style, and character limits of your generated text.
* **Product filtering:** Select specific product groups to optimize, ensuring your AI prompts are highly relevant and cost-effective.
* **Review & approval workflow:** Generate 5 item previews to iterate on your prompts. Once generated, you can approve/regenerate individual texts. 

{% hint style="info" %}
**Note:** This feature uses your Gemini tokens. We recommend monitoring usage and refining your item filters to manage costs effectively.
{% endhint %}

Learn more about [using AI text generation](https://app.gitbook.com/s/u8whzIfip72Kvn3M1bsc/optimize-attributes-with-ai/how-to-use-ai-generated-text).

<figure><img src="https://199992526-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FCelgbro04804WOVz6ZV0%2Fuploads%2FlRcKYtjJ2TbuSq3A4b04%2Funknown.png?alt=media&#x26;token=8587f177-bc57-49c8-94cf-81f54db0830e" alt="" width="375"><figcaption></figcaption></figure>