# March 18, 2026: Optimize: New AI text generation
### What’s new?
We have introduced **AI text generation** in the **Optimize** tab, allowing you to create high-performing product titles, descriptions and other texts in bulk using AI.
#### AI text generation includes:
* **Bulk content enhancement:** Automatically enhance fields like 'title' and 'description' by pulling data from other attributes such as category, brand, color, or size.
* **Customizable prompting:** Write your own custom prompts to control the tone, style, and character limits of your generated text.
* **Product filtering:** Select specific product groups to optimize, ensuring your AI prompts are highly relevant and cost-effective.
* **Review & approval workflow:** Generate 5 item previews to iterate on your prompts. Once generated, you can approve/regenerate individual texts.
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**Note:** This feature uses your Gemini tokens. We recommend monitoring usage and refining your item filters to manage costs effectively.
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Learn more about [using AI text generation](/manage-improve-product-data/optimize-attributes-with-ai/how-to-use-ai-generated-text.md).
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