# November 17, 2025: Connect seller account later (marketplace channels)

November 17, 2025

#### What's changed?

You can now set up your marketplace (API) channel (e.g. Amazon, bol, Kaufland) completely before linking your seller account.

Previously, you had to connect your seller account first to start preparing your channel to send data.

* **Connect later:** When you create a new marketplace channel, you can skip connecting your seller account and go straight to setting up your channel.
* **Set up first:** You can now adjust channel settings, categorize, create rules, and map attributes without linking an account.
* **Connections rename:** We changed **Connection status** to **Linked seller account**. This is functionally exactly the same — selecting a seller account connects your channel to your marketplace seller account to open two-way communication that allows us to send and receive listing information for you.

#### Who's affected?

* **Users who create new marketplace channels:** You can now explore channel setups and see what’s needed before applying for or connecting your seller account.

#### Frequently asked questions

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<summary>Why did you make this change?</summary>

New users often found it confusing to link their account right away from setting up their channel. This change lets you explore before connecting your account, just like when you create a feed.

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<summary>Do I still need a seller account to send listings?</summary>

Yes. You need a seller account to send and update your products on the marketplace. After linking it, you'll need to turn on your channel and run it to send your listings.

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<summary>How do I know if my channel is ready to run?</summary>

It's up to you. Most people don't get all their products accepted on the first try — that's normal!

Match your product details, fix any errors shown in the **Quality** step, then link your seller account. Then, activate your channel and run it. You'll get actionable feedback you can use to make improvements and re-run your channel.

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