# October 17, 2025: Google AI Max available with PPC

October 17, 2025

**Who can use this feature:**

You need the **PPC module** in your [Channable subscription](https://app.gitbook.com/s/8y3q10FnokmlpzYq3YPS/manage-your-subscription/channables-pricing-plans) to use this feature.

### What’s changed?

Google's AI Max for search campaigns is available in Channable:

* This integration with our PPC tool allows you to use your feed data to improve AI-generated ad copy and apply features like Search Term Matching with ad group-level control.
* AI Max isn't a new campaign type, it’s a setting that you can enable and control from your campaigns and ad groups.

### How to use AI Max in your Channable campaigns

{% hint style="warning" %}
We advise you to be careful when experimenting with AI Max at first. Start with a small, controlled test (for example, a non-critical product category or a low-budget campaign) and monitor performance closely before scaling.
{% endhint %}

{% stepper %}
{% step %}

### Enable AI Max at the campaign level

Go to **Dynamic ads >** **\[your ads channel] > Campaigns** and click the **Campaigns configuration** tab.
{% endstep %}

{% step %}

### Turn on AI Max

Click the **Optimize with AI Max** toggle to turn on AI Max.
{% endstep %}
{% endstepper %}