# October 3, 2025: New feed - Open AI’s ChatGPT Commerce

October 3, 2025

#### What’s changed?

The Open AI ChatGPT Commerce feed is available in Channable! OpenAI is launching ChatGPT Commerce for **US-based Shopify and Etsy stores** in the “coming weeks". This will be an automatic and direct integration.

ChatGPT Commerce includes:

* **Product discovery**: Your products are recommended in ChatGPT and checkout takes place on your website.
* **Instant Checkout**: Customers can buy your products directly in ChatGPT. [Learn more](https://chatgpt.com/merchants).

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**Important:** Expansion to other stores/platforms/countries is planned but OpenAI’s timeline for this is unknown.
{% endhint %}

#### What can I do?

ChatGPT Commerce is not available to non-Shopify/Etsy stores or in regions outside of the US but **you can start preparing your feed in Channable** (you cannot upload your feed to Open AI yet).

* I have a Shopify store (US only):
  * You can start preparing your feed in Channable. Go to **\[your project] > Channels** and select “ChatGPT Commerce (Open AI)” to start the setup. This setup in Channable includes [OpenAI’s feed specifications](https://developers.openai.com/commerce/specs/feed). This feed can help your products’ performance on ChatGPT.
* I do not have a Shopify store/I’m in another region:
  * You can start preparing your feed in Channable. Go to **\[your project] > Channels** and select “ChatGPT Commerce (Open AI)” to start the setup. This setup in Channable includes [OpenAI’s feed specifications](https://developers.openai.com/commerce/specs/feed).
  * Sign up to be a merchant using Open AI’s [merchant application form](https://chatgpt.com/merchants).

For more information, check out our [Channable OpenAI page](https://get.channable.com/openai-chatgpt-feed-management#how-it-works). As OpenAI shares more details, we’ll keep you updated on how to get your products sold on ChatGPT!