How to use the Labelizer

Set up the Labelizer, adjust your product performance segmentation, and optionally send labels to Google Ads.

The Labelizer automatically segments your products into the performance based labels Heroes, Sidekicks, Villains and Zombies. You can use this overview to understand your item performance and structure your campaigns strategically.

If you have the Labelizer Lite, you can only temporarily adjust your Labelizer targets and date range that revert to their defaults once you leave the page.

To freely adjust your performance segmentation metrics and use labels in your CSS strategy, upgrade to CSS Pro.

In this article, we explain how to set up the Labelizer for your items in Channable.

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Before you start

You’ll need

• Your account connected to Google Merchant Center
• An active product feed
• At least one product approved in merchant center
• A supplemental source set up

Good to know

• Labels won’t work unless they’re sent to Merchant Center via a supplemental source
• The Labelizer uses Google Ads performance data (clicks and conversion value) from your Shopping and/or PMax campaigns to assign labels.
• The Labelizer Target ROAS is not the same as your Google Ads tROAS. It is only used for labeling logic, not for bidding.

1

Adjust your Labelizer strategy

You can configure your Labelizer so you define how products are segmented.

1. In Channable, go to CSS Merchants > [your CSS merchant].
2. Go to the Labelizer tab.
3. Click Adjust Labelizer.
4. Click Edit to adjust the Labelizer target ROAS, Labelizer number of clicks, Date range and 0 Zombies based on your preferences.

Edit options explained:

0 Zombies

Toggle on to make a separate category for items without performance history/data from being included in Zombies. This allows you to allocate more budget to items that you want to collect data for.

Once Merchant Center processes these changes, products newly classified as 0 Zombies will be automatically excluded from any existing Zombies campaigns.

Date range

The date range you set defines how far back the Labelizer should use performance data. This is set to 30 days by default, but you can preview other date ranges.

We recommend adjusting this based on your sales cycle, seasonality, and data volume.

Labelizer number of clicks

This setting defines the minimum number of clicks a product needs to get within the set Date range to get a conversion.

By default, we set your Labelizer number of clicks slightly lower than your average number of clicks to provide a clearer view of the difference between your top and bottom performing products.

• Value set below average: More products will be labelled as Heroes and Villains.
• Value set above average: More products will be labelled as Sidekicks and Zombies.

If you want to check how the Labelizer segments your products after adjusting your Labelizer number of clicks, click Preview.

Labelizer Target ROAS

Your ROAS is your reference value for your return on ad spend. By default, we set this 25% lower than your average.

• Products above the set threshold become Heroes or Sidekicks.
• Products below the set threshold become Villains or Zombies.

This does not change your bidding directly in Google Ads. It only changes label assignment.

1. After adjusting, click Save. The preview will update to reflect your new setup.
2. Click Next step to review your changes.

2

Review and add Labelizer labels to Google Ads (optional)

1. Review the summary page:

   • The Budget per label will update to reflect your new changes. These recommendations are based on the strategy you configured in the previous step and your historical costs, and are adjusted to give more weight to your Heroes and less to your Villains.

   This guide is a reference point only. Consider seasonal trends and your budget and adjust accordingly.

   • To use Labelizer labels in Google Ads, click the toggle for Labelizer label in feed and select an empty custom label.

     Make sure to select the same custom label in Google Ads so your labels are applied.

     If all labels are in use, you’ll need to free one up to use.
   • If you’re not happy, click Previous step to go back and adjust your strategy.
2. Click the checkbox to indicate you understand the Labelizer strategy can guide your budget, but you will use your own insights to check and adjust your campaign accordingly.
3. Click Save & finish.

Next steps

Set up Labelizer campaigns