> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/css/labelizer/set-up-labelizer-campaigns.md). # Set up Labelizer campaigns Each suggested approach involves splitting at least one labelizer label into its own campaign. * Basic approach: two campaigns required * Intermediate approach: three campaigns required * Advanced approach: four campaigns required You can choose to convert an existing campaign to a Labelizer campaign, or create a new one to meet the required approach. *** ### :memo-circle-check: Before you start **You’ll need** * Your account connected to Google Merchant Center * An active product feed * At least one product approved in merchant center * A supplemental source set up * [A Labelizer strategy](/css/labelizer/how-to-use-the-labelizer.md) configured in Channable * You must know which custom label field holds the **Labelizer Labels** (for example, Custom label 0). **Good to know** * Labels won’t work unless they’re sent to Merchant Center via a [supplemental source](/css/readme/set-up-the-supplemental-source-for-your-merchant-in-google-merchant-center.md) * The Labelizer uses Google Ads performance data (clicks and conversion value) from your Shopping and/or PMax campaigns to assign labels. * The Labelizer Target ROAS is not the same as your Google Ads tROAS. It is only used for labeling logic, not for bidding. {% stepper %} {% step %} ### Choose your approach Choose the approach that best matches your account data’s volume and goals. #### Basic approach (recommended) Good fit if you have: * At least 30 conversions in the last 30 days * More than 50 items
:money-bill-trend-up: I want higher profits **Villains** are low-performing items. They may get clicks, but they don't generate enough sales and can drain your budget. **A basic higher profit approach helps you:** * Reduce wasted ad spend on underperforming items * Concentrate budget on items that are making you money **How to use this approach** * Group **Sidekicks**, **Heroes**, and **Zombies** into one campaign, and create a separate campaign for **Villains** so you can control them more tightly. **Why it works** A low budget combined with a relatively high Target ROAS pushes the algorithm to bid only on high-intent, highly relevant searches. {% hint style="info" %} #### Example Instead of broad searches like 'shower gel', the algorithm may prioritize searches like 'Heroshop pink rose shower gel 150 ml', which usually have higher purchase intent. {% endhint %}
:chart-line-up: I want to generate more revenue Zombies are low-visibility products with little to no impressions or clicks. They aren't contributing to revenue yet. **A basic revenue-focused approach helps you:** * Give inactive items more opportunities to appear * See which products can improve when given visibility **How it works** Create a dedicated **Zombie** campaign, and group **Sidekicks**, **Heroes**, and **Villains** into a separate campaign. As products gain clicks and sales, the Labelizer updates their label and moves them to the right campaign.
#### Intermediate approach We recommend starting this approach once you see good results from the basic approaches. It helps you separate both underperforming and underexposed products. **Good fit if you have:** * At least 70 conversions in the last 30 days
See which products can become stronger performers once they get visibility Create separate campaigns for **Villains** and **Zombies**, and group **Sidekicks** and **Heroes** together. 1. **Separate Villains campaign**: *reduce wasted spend and improve profitability* * **Allocate the lowest budget to Villains**\ Villains should get the smallest budget of the four labels. * **Use the same Target ROAS across label-based campaigns**\ Villains may sit far below your Target ROAS. Keeping the same Target ROAS helps Google bid on the best opportunities and improve efficiency over time.
2. **Separate Zombies campaign:** *activate inactive products and improve revenue* * Create a dedicated **Zombie** campaign to give low-impression products more chances to appear.
#### Advanced approach Good fit if you have: * At least 100 conversions in the last 30 days * At least 30 conversions each for Sidekicks and Heroes * Enough **Villains** to justify a dedicated campaign
Increase revenue and profitability while turning more items into Heroes Create a dedicated campaign for each label so you can optimize each segment independently. * **Villains campaign**: Reduce wasted spend and improve profitability. * Give **Villains** the smallest budget. * Use the same Target ROAS across all label-based campaigns. This helps Google bid on the best opportunities and improve Villains efficiency over time. * **Zombies campaign**: Activate inactive items and improve revenue. * **Sidekicks campaign**: Increase visibility for items with good ROAS but low volume. {% hint style="success" %} Keep campaign names consistent so they are easier to audit later. For example: `PMax - Labelizer - Villains`. {% endhint %}
{% endstep %} {% step %} ### Set up your Labelizer campaigns
Convert an existing campaign to a Labelizer campaign {% stepper %} {% step %} ### Open the listing groups for your campaign 1. In Google Ads, open your existing PMax campaign. 2. Go to **Asset groups > Listing groups**. 3. At **All products**, click the plus icon. 4. At **Subdivide all products by**, select the Custom label where your Labelizer labels are stored (**custom label > custom label containing your labelizer labels**). 5. Select a label based on the tag you want to isolate based on your chosen approach. (e.g. Villains) 6. Click **Save**. This will add that label to your listing group. 7. Repeat this process for each tag you want to isolate. {% endstep %} {% step %} ### Convert the existing campaign into campaign(s) Based on your decided approach, convert your existing campaign into one or more campaigns. 1. In the overview, set the label(s) you chose to Excluded (click the green dot > **Exclude**). 2. Make sure All other products remains Included (indicated by a green dot). {% hint style="info" %} #### Example setup: ‘Isolating villains’ In this example, we’ll explain how to convert an existing campaign to include everything except Villains. 1. In Google Ads, open your existing PMax campaign. 2. Go to **Asset groups > Listing groups**. 3. At **All products**, click the plus icon. 4. At **Subdivide all products by**, select the Custom label where your Labelizer labels are stored (custom label > custom label containing your labelizer labels). 5. Select **Villains**. 6. Click **Save**. This will add Villains to your listing group overview. 7. In the overview, set Villains to **Excluded** (click the green dot > **Exclude**). 8. Make sure **All other products** remains **Included** (indicated by a green dot). {% endhint %} {% endstep %} {% step %} ### Create an additional campaign (based on goals) If you’re following an approach, you will need to make separate campaigns for the labels you want to isolate. If you have another existing campaign, repeat the steps above. If you don’t, follow ‘Create a new labelizer campaign’ to create a new campaign from scratch. {% endstep %} {% endstepper %}
Create a new Labelizer campaign {% stepper %} {% step %} #### Create a new PMax campaign 1. Go to **Overview > + New campaign > New campaign**. 2. Provide the following details: 1. For your objective, select **Sales**. 2. At **Use these conversions to improve Sales**, keep the **Purchases** goal, but remove the **Submit lead forms** goal (three dots > Remove “Submit lead forms” goal > Remove) 3. Click **Continue**. 4. For **Select a campaign type**, select **Performance Max**. 5. At **To advertise products on your website select a merchant account,** select your Merchant Center account. 6. For **Campaign name**, give your campaign a descriptive name to help you identify it later (like ‘NL\_pmax\_villains’). 3. Click **Continue**. 4. Configure your bidding settings: 1. For Bidding, select Conversion value and check the Set a target return on ad spend checkbox. 2. In the Target ROAS field, enter your target ROAS %. We recommend setting the same target ROAS across all Labelizer labels for the best performance. 3. Based on your preferences/goals, select Optimize campaign for acquiring new customers or leave it unchecked. 5. Click **Next**. 6. Configure your campaign settings: 1. For **Locations**, set the countries you want to target. 2. For **Languages**, select the language(s) spoken in that region. For broader reach, include English. 3. For **Automatically created assets**, uncheck **Text assets**. 7. Click **Next**. 8. Configure your asset group settings: 1. For **Asset group name**, give your campaign a name based on which labels it concerns (e.g. ‘Villains’, ‘Heroes\_Sidekicks’) 2. For listing group, click :pen: > **Use a selection of products**. 3. For **Select products by**: click the dropdown and select the custom label group containing your labelizer labels. 4. For **Assets**, ignore this section. 5. For **Audience signal** add or ignore this section based on your preferences. 9. Click **Next**. 10. For **Budget**, set the budget you want to assign to the campaign. You can find a recommended budget in the Labelizer section of your Channable CSS account. 11. Click **Next**. 12. Review the **Summary** page to ensure you’re happy with the setup of your new campaign. 13. Click **Publish**. {% endstep %} {% step %} #### Set the listing group for a campaign 1. Go to **Overview > \[your new campaign] > Asset groups > Listing group**. 2. At **All products**, click the plus icon. 3. At **Subdivide all products by**, select the Custom label where your Labelizer labels are stored (**custom label > custom label containing your labelizer labels**) and select a label based on your chosen approach. (e.g. Villains) 4. Select the label(s) for the groups you want to isolate. 5. Click **Save**. This will add those labels to your listing group. 6. Exclude **All other products** from the group (click the green dot > **Exclude**). Repeat these steps for each campaign you want to create. {% endstep %} {% endstepper %}
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