Price benchmark data

Compare your product prices to Google Shopping market benchmarks and use the data to spot pricing opportunities.

Price Benchmark Data shows how your product price compares to the market average for the same product in Google Shopping Ads.

• The benchmark is a click-weighted average price calculated by Google across advertisers selling the same item. This means prices from ads that receive more clicks have a greater impact on the benchmark.
• With Channable CSS Standard, this data is available at product level and can be used for detailed analysis and campaign optimization.

Where does the data come from?

The data comes directly from Google Merchant Center, specifically from the Pricing tab in Merchant Center Analytics. Google calculates the benchmark based on real Shopping Ads activity, using prices submitted in active auctions and the actual price shown in the ad when a user clicks.

To compare the same products across advertisers, Google matches listings primarily using the GTIN (Global Trade Item Number). If a GTIN is not available, Google uses a combination of Brand and MPN (Manufacturer Part Number) to identify the product.

Benchmark classifications

In the Product tab, at the ‘Price Benchmark’ column, each item is classified based on how your price compares to the market average in Google Shopping Ads:

• Below benchmark: Your price is lower than the market average
• At benchmark: Your price is within approximately ±1% of the benchmark
• Above benchmark: Your price is higher than the market average
• No benchmark: Not enough reliable data to calculate a benchmark. A product may show No benchmark because:
• there aren’t enough other advertisers selling the same item, if important identifiers like GTIN (or Brand and MPN) are missing so Google can’t properly match the product

or

• there isn’t enough auction or click data to calculate a reliable market average.