How to use Products AI
Use filters, prompts, and approvals to optimize products with AI and sync the results to Google Merchant Center.
This article explains how to optimize product titles and descriptions with Products AI and sync the approved results to Google Merchant Center.
Before you start
You’ll need
CSS Pro
A supplemental source set up
Good to know
You can optimize up to 200 products at a time
Products AI works best when you filter products into clear groups first
You need to approve optimized products before they are added to the supplemental source
Filter and select products
You’ll see an overview of your products, including their attributes and labels.
Select your items.
To select all products, click the checkbox next to Image ID in the table header.
To select specific products, click the checkboxes of the products you specifcially want to optimize.
To filter your products by things like performance, click and select the filter you want to apply:
Title status: Great, Average, Poor, Too long
State: Optimized (AI), Optimized with errors, Not optimized, Edited, Not edited
Brand
In feed status: Approved, Unapproved
Product type
Google Product category
Custom Label(s)
Labelizer labels: Heroes, Villains, Sidekicks, Zombies, 0 Zombies
Click Apply, and the table will update with products that match your filter(s).
Click Optimize.
Start with product groups where better attributes can have the biggest impact.
Good examples:
Heroes + Poor title — improve relevance for your best-performing products
Zombies + not edited — help low-visibility products gain more impressions
Seasonal categories — add seasonal context during peak periods
Configure your prompt
After you click Optimize, a Optimize with AI will appear at the top of the page.
For Title template, choose the title structure you want to use.
At AI Creativity, choose how strictly the model should follow your instructions:
Low keeps the output closer to your prompt
High gives the model more room to vary the result
For Description optimization, disable this if you'd only like ProductsAI to optimize the title and ignore the description.
For Use images for optimization, enable to extract image data from your products.
In Customize prompt, enter any extra instructions for the AI model.
If you leave the custom prompt blank, Products AI will optimize the content based on Google Shopping best practices.
Write prompts as clearly as possible
Prompt examples:
Only append to title
Add seasonal keywords to the title
Use informal style in the description
Add the brand name to the end of the title
Replace redundant keywords in the title with product attributes
For best results, be specific, use line breaks to separate instructions, and add limits where needed (e.g. max 150 characters)
Click Run optimization.
Sync the supplemental source to Google Merchant Center
Once you approve the changes, you can send the updated data to Google Merchant Center.
Click Copy supplemental source.
Add that URL as a supplemental source in Google Merchant Center.
Follow this guide to set up a supplemental source.
If you migrated from Producthero, note that Products AI uses a separate supplemental source. It's not merged with the source used for Labelizer, Title Optimizer, or Price Benchmark data.
Review and adjust optimizations
After the optimization runs, Products AI shows the updated values in the overview.
Each product has a color-coded status:
Green: Optimized without errors.
Red: Optimized, but an error occurred.
Grey: Not optimized.
Open a product row to compare the optimized title and description (if optimized) with the previous version below it.
To adjust an updated value, click its title or description. Edit the text, then click Save.
To restore the original title or description, click Revert to this version.
Revert optimized changes
Revert optimizations individually or in bulk:
To revert one optimization, click on the product to expand it, then click Revert to this version.
To revert specific optimizations, select them using the checkboxes. Click the dropdown next to Optimize, then select Revert.
To revert all optimizations, select the table header checkbox. Click the dropdown next to Optimize, then select Revert.
Revert options:
Revert attribute: Select this to revert one optimized attribute across all products.
Revert single attribute: Select to revert one attribute for one product.
Use an attribute revert when an attribute supports your campaign structure. For example, reverting Product type ensures campaigns built around product types stay safe.
Approve optimizations to add to your supplemental source
Once you're happy with your optimized attributes, approve them to add them to your supplemental source. They remain there until you revert them.
Approve products individually or in bulk:
To approve one product, turn on its In feed toggle.
To approve specific products, select them using the checkboxes. Click the dropdown next to Optimize, then select Approve.
To approve all visible products, select the table header checkbox. Click the dropdown next to Optimize, then select Approve.
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