# Benefits of using Channable CSS

Using Channable's CSS comes with several key advantages that can enhance your Google Shopping campaigns. Below, we have highlighted the main benefits:

**20% Discount on Google Shopping Ads Bids\***

<sup>**\***</sup><sup>The CSS 20% margin advantage applies only to European Economic Area (EEA) countries</sup> [<sup>specified by Google</sup>](https://support.google.com/merchants/answer/12653197?hl=en)<sup>.</sup>

When using Google’s CSS, 20% of your bid is paid as a margin to Google. However, when you switch to Channable CSS, 0% is deducted, giving you 25% more bidding power! Here's a simple example calculation to demonstrate this advantage:

* Google CSS: 20% margin deducted from your bid.
* Channable CSS: 0% margin deducted, providing more power for your bids.

<figure><picture><source srcset="/files/7oKcAREuSbG6H7VXADbQ" media="(prefers-color-scheme: dark)"><img src="/files/0gHQI9Ip8yyfpyNgAZNy" alt="" width="375"></picture><figcaption></figcaption></figure>

**Full integration with Channable Insights**

Manage which merchant accounts you connect to our CSS directly from Channable, and use [**Insights** ](https://channable-test.gitbook.io/channable-test-docs/manage-improve-product-data/insights/channable-insights)to monitor your Shopping Ads performance on product level. Start using segmentation to divide your products in stars, potentials, underperformers and invisibles to get the maximum out of your Shopping Ads strategy.

**Trusted free support**

At Channable, we prioritize providing personalized technical support to help our customers navigate the complex marketing landscape. Our team is dedicated to ensuring you get the most out of our platform, completely free of charge.


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