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Manual tagging

Tag products manually, map tags to a custom label, and use them in Google Ads campaigns.

Manual tagging lets you group products for promotions, stock clearance, or campaigns.

Before you start

You need:

  • A Channable (CSS) Boost Pro plan

  • An active supplemental source.

  • An available custom label slot.

Tags do not update automatically. Update or remove them manually when needed.

1

Apply tags to products

  1. Select one or more products using the checkbox, or click the checkbox next to ID to select all products.

  2. Click + Add tags.

  3. Click the dropdown and determine how you want to tag your products:

    1. To select an existing tag, stay in the Existing tag tab and select an entry.

    2. To create a new tag, click the New tag tab, enter your tag name into the text field, and click Apply.

  4. Click Save.

Each product can have one tag. You can edit the tag for one product at a time by clicking Add tag and selecting/entering a tag value in the row of that product.

Filter products

Use filters to tag products that share an attribute.

  1. Click Filters.

  2. Define how you want to filter your items:

    1. Title status: Select from Great, Average, Poor, or Too long.

    2. Labelizer: Select from Heroes, Sidekicks, Villains and Zombies.

    3. Price benchmark: Select from Above benchmark, At benchmark, Below benchmark, or No benchmark.

    4. Tag: Select an existing tag or tag status.

Remove tags

  1. Select one or more products using the checkbox, or click the checkbox next to ID to select all products.

  2. Click Remove tags.

  3. Click Remove tag to confirm.

2

Map tags to a custom label

After creating your tags, connect them to a custom label so they can be used in Google Ads.

  1. Click Source settings.

  2. For Custom label for tags, select an unused custom label.

  3. Click Save.

Once saved, Channable will automatically add your tag values to your supplemental source.

Tags may take time to appear in Merchant Center and Google Ads. Refresh the supplemental source in Merchant Center after applying tags.

3

Use your tags in Google Ads

Once your tags appear in Merchant Center and Google Ads, you can use the custom label to separate tagged products into their own campaign.

To avoid competing with your own campaigns, make sure each product is only active in one campaign at a time. If you use the Labelizer, exclude the new tag from its label groups.

Example: Tagging 'sale'

The following usage examples use the sale tag.

Exclude tagged products from existing campaigns

  1. In Google Ads, open the listing groups for an existing campaign.

  2. Click the pencil icon (Edit subdivision) to add a filter.

  1. Select the custom label that stores your tag, then choose the sale tag.

  2. Exclude the sale value so products on sale don't appear in this campaign.

This keeps your normal heroes and sidekicks in the campaign, while removing any marked as “sale.”

Repeat the same setup for your Zombies and Villains campaign.

Create a campaign for tagged products

  1. In Google Ads, create a new campaign for sale products.

  2. In the listing group, filter by the “sale” tag by selecting the custom label storing your tag.

  3. Select sale.

  4. Click the pencil icon (Edit subdivision) to create a subdivision to include all Labelizer labels.

  1. Exclude all Labelizer labels so only sale products remain.

Hover over sale to check how many products can serve in the campaign.

This setup keeps sale products separate from your regular campaigns. Set separate budgets and bids for discounted products.

PreviousHow to set up the Title OptimizerNextLabelizer

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