> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-de/google/google-ads-verwalten-and-optimieren/performance-max/was-ist-eine-performance-max-retail-kampagne.md).

# Was ist eine Performance-Max-Retail-Kampagne?

Performance Max (PMax) ist Googles zielorientierter Kampagnentyp, der das Werben über Google-Angebote hinweg vereinfacht. Anstatt separate Kampagnen für YouTube, Display, Search, Discover, Gmail und Maps einzurichten, legst du eine einzige Kampagne an, die alle diese Plattformen anspricht. Dieser einheitliche Einkaufsservice hilft Werbetreibenden, die Performance zu optimieren und reduziert die Komplexität sowie den Aufwand für die Verwaltung mehrerer Kampagnentypen.

Performance Max Retail bezieht sich auf Kampagnen, die mit Google Shopping-Anzeigen zusammenhängen.

<figure><img src="https://content.gitbook.com/content/F8GepmoSonQRG6RnHOxJ/blobs/t6GIpftmKfq2cRwgF5UO/21018694916882" alt=""><figcaption></figcaption></figure>


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