With our Amazon Ads connection, you can create dynamic Sponsored products ad campaigns for Amazon easily. This article will go through the automation rule section and help you set up automation rules for keywords and more.
What are Automation Rules?
Automation rules are rules to move, pause, or convert keywords to negative keywords based on performance data provided by Amazon. So in the instance of multiple campaign generators with different budgets being utilized, you can move keywords that are doing well to a campaign with a better budget.
Rule Groups
Automation rules work with what we call Rule Groups. Just like standard rules, it is important to know that the order of rule groups is very important. However, the order can't be changed currently.
A rule group will always contain at least one Automation Rule and each Automation rule must have an action.
You can only save one automation rule group at a time, meaning that you need to click on the SAVE button within the automation rule group when you are done editing it.
Setting up Automation Rules
As mentioned above, the order of rules matters as they run from top to bottom. If all the conditions of a rule are not met, the tool will look at the next rule, and so on. You can reorganize your automation rules within a rule group as you see fit, but you need to save them afterward.
Step 1: Create a rule group by clicking the 'Create Rule Group' button
Step 2: Give the rule group a clear name, select the campaign this rule group needs to work for, and set the date range of performance data you want this rule to work with.
Step 3: Click on Add automation rule to add a new rule to the rule group.
Step 4: Set up your first automation rule by selecting an if-field, a filter with a value, and the then statement.
Add conditions
Automation rules have different conditions compared to the standard rules. Automation rules work with filter conditions to determine how the rules should work based on performance data from Amazon. Each filter condition is composed of an if-field, a filter type, and a static value.
You can add filter conditions with the plus button and remove them with the cross button. Each filter condition is composed of an if-field, a filter, and a value.
Add action
The action is mandatory and, currently, we only support one action per Automation rule.
You can find the action under the THEN column.
Date range
The data range determines the window of time from the performance data you want to test your rules against. The window always counts back from ‘today’ minus the day's set.
We currently offer a choice of fixed time windows of 7, 14, or 30 days.
More information about the specific options of automation rules can be found on this page.
Match type
Match type determines how closely a search term needs to match your target keyword or product.
For example, using the search term "amazing brand shoes," a keyword set to "exact" match type like "brand" wouldn't trigger your ad. However, if the match type is set to "broad" or "phrase" then it would.
In product targeting, match type lets you choose how specifically you want to target products. You can target a particular product using its ASIN if you know it attracts a lot of visitors, which could help direct traffic to your products.
Alternatively, you can target products similar to a given ASIN to broaden your reach. This connects back to how closely you want your ads to match related product searches.