This article explains the concept of Performance Segmentation. If you are interested in learning more about the Insights feature and how to set it up, please refer to this section in our Help center.
The Performance Segmentation feature identifies the performance of your products and automatically categorizes them into segmentation buckets with performance-based labels. This system ensures that products move dynamically between campaigns, directing budget towards high-impact products and ultimately boosting the overall performance of your products. Once you have set up the Segmentation, you can monitor it and adjust if necessary.
The Performance Segmentation feature allows you to choose two metrics from the Insights dashboard and set thresholds for them. Based on this setup, the feature automatically assigns products labels such as Stars, Underperformers, Potentials, or Invisible, which can then be used in rules.
Below is an example of a Performance Segmentation Dashboard:
If segmentation is built based on a dashboard with a rolling date range, the metric values will change. This means that a product's label (segment) can be automatically changed depending on its current performance.
To set up and work with segmentation, we would like to direct you to this help center article, where the meanings of the labels are explained as well.