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bol ads campaign settings

This Help Center article is designed to guide you through setting up Bol Ads using Channable, the tool for product feed management and PPC automation. If you're new to Channable, you can create a free trial account to explore how Channable streamlines the creation of dynamic Bol Ads campaigns.

The article: How to set up a bol. Ads campaign in Channable provides an overall guide to setting up a Bol Ads campaign. For more detailed instructions on specific steps, refer to the articles below:

  1. Creating a bol ads connection
  2. Creating a bol ads channel
  3. Bol ads campaign settings
Would you like to learn interactively how to set up bol. Ads in Channable? Learn how to create a Channacademy account in the Channable app through this Help Center article, and start with the bol. Ads course.

The campaign settings are a crucial part of setting up your advertising campaigns, as they include budget and bidding settings tailored to each campaign generator. By customizing these settings, you can optimize the efficiency of your campaigns, ensuring that each operates within its specific budget constraints and bidding strategies.

Table of contents

  1. Campaign template
  2. Countries
  3. Targeting channels
  4. Ad Group targeting pages (automatic campaign only) 
  5. Daily budget
  6. Total budget
  7. ACoS target percentage (automatic campaign only)
  8. Set bids (manual campaign)

Campaign template

The campaign template serves as a unique identifier within our tool and should be distinct for each Bol Ads campaign template.

Tip: When naming your campaign template, use a mix of static and dynamic field names to ensure uniqueness. Avoid duplicating names across templates to maintain clear organization.

Important: Channable uses the same name for both campaigns and ad groups, as each campaign currently supports only one ad group. If you wish to synchronize with existing Bol Ads campaigns, ensure you use the same template name. This allows Channable to manage those existing campaigns effectively.

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Countries

Select the countries where your ads will be displayed. You can choose from:

  • The Netherlands (NL)
  • Belgium (BE)

You can also choose both.

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Targeting channels

Determine the platforms where your ads should be visible. Available options include:

  • Mobile
  • Tablet
  • Desktop
  • App

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Ad Group targeting pages (automatic campaign only)

Specify the locations on Bol.com where your ads should appear:

  • Search: Ads appear in search results.
  • Product: Ads appear on product pages.
  • Category: Ads appear in specific product categories when browsing the Bol catalog without using a search term.

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Daily budget

Set a daily budget for each campaign, based on your advertising goals and the average amount you're willing to spend per day. The maximum amount is deducted from your budget with each click until the daily limit is reached, after which ads will no longer be displayed for the remainder of that particular day The daily limit is automatically reset overnight.

Total budget

Define the total budget for the entire campaign, which represents the maximum amount you wish to spend. This is especially useful for campaigns with a fixed budget. Once the budget limit is reached, the campaign will automatically pause.

Note: There is no upper limit on the total budget, both when creating and updating campaigns.

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ACoS target percentage (automatic campaign only)

When running an automatic campaign, you define the ACoS target, which dictates the percentage of sales revenue you are willing to spend on advertising. This approach is ideal for advertisers who prefer to automate their bidding strategy based on a specific performance goal. Bol will automatically adjust the bids to meet the ACoS target you have set.

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Set bids (manual campaign)

In a manual campaign, you have the flexibility to set bids at the keyword level, giving you direct control over how much you are willing to spend for each click. This strategy is beneficial when you want to ensure that your ads appear for the most valuable keywords. Unlike automatic campaigns, where ACoS targets constrain bidding, manual campaigns allow you to specify exact bid amounts, which can be tailored to match your campaign goals.

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