This Help Center article is designed to guide you through setting up Bol Ads using Channable, the tool for product feed management and PPC automation. If you're new to Channable, you can create a free trial account to explore how Channable streamlines the creation of dynamic Bol Ads campaigns.
The article: How to set up a bol. Ads campaign in Channable provides an overall guide to setting up a Bol Ads campaign. For more detailed instructions on specific steps, refer to the articles below:
This article breaks down the automation rule types that are supported in a bol. ads campaign.
Table of contents
Supported rule types
The table below outlines the various types of automation rules available in Channable for bol. ads. A couple of things that are good to know are:
- The rule type determines the type of rule.
- Actions are what the rule type is capable of performing.
For example, the rule type "Keyword search term" can use the actions: "Add as positive" and "Add as negative" to create new keyword targets.
| Rule type | Actions | Description |
|
Keyword search term |
|
Allows the user to create new Keyword targets based on the performance of text-based search terms. |
|
Keyword targeting |
|
Allows the user to manage existing Keyword targets based on their performance. |
|
Keyword bidding |
|
Allows the user to manage the bid of their existing Keyword targets based on their performance. |
Search term rules
Search term rules utilize search term data, which is collected and accumulated by bol. based on a specific search term (what a user looks for, whether it is a product, EAN, or text).
Based on the performance of the search term, Channable can transfer targets from one Campaign generator to another or to the same one.
The targets can be added either as Positive targets (Keyword target) or Negative targets (Negative Keyword target).
When specifying the automation rule, you can choose the “Match type” of the new target we will create in the target Campaign generator.
Targeting rules
Targeting rules utilize targeting data, which is collected and accumulated by bol. based on each existing target for a given account.
Based on the performance data, we can manage targets, allowing you to pause non-performing targets, move targets between campaigns (by adding the target as negative in the source campaign and as positive in the target campaign), or convert the target into a negative target.
When moving targets, the user can select the "Match type" of the new target that we will create in the target campaign generator.
Bidding rules
Bid adjustments are one of the most important methods for optimizing the performance of your campaigns. By using bidding rules, you can easily update your bids based on performance data.
Bidding rules utilize targeting data, which is collected and accumulated by bol. based on each existing target for a given account. Using this data, we can implement changes to the existing bid (either an increase or a decrease).