This Help Center article is designed to guide you through setting up Bol Ads using Channable, the tool for product feed management and PPC automation. If you're new to Channable, you can create a free trial account to explore how Channable streamlines the creation of dynamic Bol Ads campaigns.
The article: How to set up a bol. Ads campaign in Channable provides an overall guide to setting up a Bol Ads campaign. For more detailed instructions on specific steps, refer to the articles below:
To run successful bol. Ads campaigns, it is helpful to be aware of some proven best practices. Whether you're just starting with bol. Ads or you're looking to fine-tune your campaigns, this guide offers practical advice on setting up, managing, and improving your advertising efforts.
Table of contents
- Know which products are eligible
- Focus on relevance
- Limit the number of products per ad group
- Give your campaign time and regularly review
- Set and monitor a realistic daily budget
- Managing ACoS in automated campaigns
- Use keywords to filter irrelevant traffic
- Organize campaigns based on performance
- Organize by product categories
- Using insights to optimize your campaign
Know which products are eligible
Not all products are eligible for advertising, particularly those restricted by Dutch law (e.g., medical goods, baby food for children under six months). Make sure your advertised items comply with these rules to avoid any issues with your campaigns.
Focus on relevance
The relevance of your ads is crucial for better positioning in search results. Your ad’s name, product description, and other key attributes should match the keywords you are targeting. Ensuring consistency across these elements will help improve your ad performance and relevance to shoppers.
Limit the number of products per ad group
Bol recommends targeting between 3 and 20 products per ad group to maintain easy oversight. This approach ensures your ads are more focused, and enables you to quickly identify which products are generating the best results.
Give your campaign time and regularly review
It’s essential to give your campaign enough time before making adjustments. Bol. recommends allowing campaigns to run for at least two weeks, or until each product or keyword has gathered around 80 to 100 clicks. After making any changes, allow another two weeks for improvements to take full effect. During this time, regularly review your campaign; spending at least 1.5 hours each week monitoring trends ensures you can make timely adjustments to optimize performance.
Set and monitor a realistic daily budget
A critical aspect of campaign management is setting a daily budget that allows your ads to remain visible throughout the day. If your budget is too low, your ads may stop showing early, resulting in missed opportunities. It is important to set a realistic budget and monitor it regularly to ensure your campaigns do not reach their daily limits too soon, as this could hinder their ability to reach their full potential.
Managing ACoS in automated campaigns
Your ACoS is a key metric that directly impacts profitability. Before launching a campaign, set an ACoS target that aligns with your goals and profit margins. For automated campaigns, regularly review your ACoS and adjust placements or budgets if specific products are driving up costs. Exclude or reallocate resources to focus on higher-performing areas to maintain efficiency.
Use keywords to filter irrelevant traffic
Even with automatic campaigns, you can take control by adding negative keywords. These are keywords that you do not want your ads to display, helping to prevent your products from appearing in irrelevant searches. For more information on how you can set keywords in Channable, refer to this article.
Organize campaigns based on performance
Splitting your campaigns into smaller, performance-focused groups can help you manage them more effectively. For instance, you can create separate groups for bestsellers, low performers, and high-potential products. By organizing campaigns based on product performance, you can allocate your budget strategically—spending more on high-converting products and reducing spend on underperforming ones.
Organize by product categories
One of the most effective ways to manage multiple products in a campaign is by splitting them into logical categories. For instance, if you're advertising household appliances, you might separate campaigns for washing machines, coffee machines, and flat irons.
This approach allows you to keep track of performance on a more granular level.
Using insights to optimize your campaign
Channable offers a powerful Insights tool that helps you monitor and improve your bol. Ads campaigns by automatically segmenting products based on performance metrics. This allows you to efficiently manage high and low performers.
For more details on how to use Channable Insights, refer to this article. Please note that Channable Insights is a paid add-on.