The Insights feature helps you optimize your ads and listings by measuring them against performance data. We currently support product performance and cost-per-click insights for bol Ads, Google Ads, and Amazon Ads.
Contents
Welcome! Our free trial provides a preview into the full Insights package.
Insights preview | Insights (full-access) |
|
|
Dashboard overview
|
|
Total ad sales & cost graph
The total ad sales & cost graph provides an overview of your ad sales relative to costs over time.
- X-axis: the date range
- Y-axis: the total costs
Tip: Hover your cursor over a date to view the exact figures for that date.
Segmentation
Insights categorizes your ad listings into segments based on performance metrics to give you a clear view of product performance. By default, your products are segmented based on clicks and ROAS % (Return on Ad Spend). You can change this by clicking Edit.
Performance labels
We use performance metrics and thresholds to filter your products into the following groups:
- Stars: Top-performing products
- Potentials: Products that perform well, but at a lower volume (potential for growth)
- Underperformers: Products that aren’t performing well enough to justify current costs
- Invisibles: Products that barely receive impressions or clicks (essentially not being shown)
Pie charts
- Ad sales: Revenue received from your ads
- Cost: Total ad spend
- Number of items: Your total products
Changing segmentation metrics
Metric 1 | Metric 2 |
Clicks |
ROAS % Conversions Conversion value |
Conversions |
ROAS % POAS % |
Impressions |
ROAS % POAS % |
Cost |
Conversions % Conversion value % |
Metric 1 | Metric 2 |
Clicks |
ROAS % Ad sales Conversions |
Conversions | ROAS % |
Impressions | ROAS % |
Cost |
Conversions Ad sales |
Metric 1 | Metric 2 |
Clicks |
ROAS % Ad sales Units sold |
Units sold | ROAS % |
Impressions | ROAS % |
Spend |
Units sold Ad sales |
Available metrics
The metrics available to track and use in rules (if you have the Insights & Analytics plan) depend on the channel:
Dashboard type | Available metrics |
Amazon Ads Cost-Per-Click (CPC) Dashboards |
|
bol Ads Cost-Per-Click (CPC) Dashboards |
|
Google Shopping Performance Cost-Per-Click (CPC) Dashboards |
|
Segmentation table
This dashboard provides an overview of performance metrics for each segment.
- Click View to see the products part of that segment
- Click View all items for a complete overview of all your items across all segments
Customizing your table
Click the Select columns icon to edit what you want to include in your table, and how you want to format it.
You can sort your products by a specific metric or filtering type (e.g. cost) in ascending or descending order by clicking the up and down arrows next to the metric or type.
Click Download as CSV in the bottom of your table.
Using Insights in rules
You can use performance data from Insights to create rules to refine and automate your ad strategy.