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Insights for Ads

The Insights feature helps you optimize your ads and listings by measuring them against performance data. We currently support product performance and cost-per-click insights for bol Ads, Google Ads, and Amazon Ads. 

Contents

I’m participating in the bol Ads free trial

Welcome! Our free trial provides a preview into the full Insights package.

Insights preview Insights (full-access)
  • Performance metrics overview
  • Product segmentation
  • Manual runs (by clicking Run now)
  • Fixed rolling date range (90 days)
  • Everything included in the Insights preview
  • Option to create rules using Insight performance data
  • Automatically updates
  • Option to set a fixed or rolling date range (up to 1 year)
  • Option to download your Insights data as a CSV file

Dashboard overview

  • Items: Total amount of items included in your Insights
  • Ad sales: Total revenue from your ads
  • Conversions: Number of people who viewed, clicked and purchased from your ad
  • Impressions: The number of times your ads were viewed
  • Clicks: The number of clicks on your bol ads
  • Cost: Total cost of running your bol ads
  • CPC (Cost-per-click): Average cost per click on your ads
  • ROAS: Return on Ad Spend: Revenue generated for each dollar spend on your ads

 

 

Total ad sales & cost graph

The total ad sales & cost graph provides an overview of your ad sales relative to costs over time. 

  • X-axis: the date range
  • Y-axis: the total costs 

Tip: Hover your cursor over a date to view the exact figures for that date.

 

 

Segmentation

Insights categorizes your ad listings into segments based on performance metrics to give you a clear view of product performance. By default, your products are segmented based on clicks and ROAS % (Return on Ad Spend). You can change this by clicking Edit.

Tip: Customize your product segmentation and what success looks like for you by clicking Edit, selecting from the available metrics, filling in your benchmarks, and clicking Save. 

Performance labels

We use performance metrics and thresholds to filter your products into the following groups:

  • Stars: Top-performing products
  • Potentials: Products that perform well, but at a lower volume (potential for growth) 
  • Underperformers: Products that aren’t performing well enough to justify current costs
  • Invisibles: Products that barely receive impressions or clicks (essentially not being shown)

Tip: If you have the Insights plan, you can use these labels to create rules that dynamically adjust your listings when they meet certain criteria, helping you focus on top-performing products.

Pie charts

 

These pie charts illustrate how your top, potential, invisible and worst performing products are doing overall, based on:
  • Ad sales: Revenue received from your ads
  • Cost: Total ad spend
  • Number of items: Your total products

Note: Products that aren’t currently live on the marketplace are excluded in these charts.

Changing segmentation metrics

To change performance segmentation metrics, click Edit in Segmentation or in your dashboard settings (Setup > Setup Insights > Settings > Segmentation).

Available metrics for Google Ads
Note: Google Ads supports Profit on Ad Spend (POAS) tracking, but you'll need to set this up manually.
Metric 1 Metric 2
Clicks

ROAS %

Conversions

Conversion value
Conversions

ROAS %

POAS %
Impressions

ROAS %

POAS %
Cost

Conversions %

Conversion value %

 

Available metrics for bol Ads
Metric 1 Metric 2
Clicks

ROAS %

Ad sales

Conversions
Conversions ROAS %
Impressions ROAS %
Cost

Conversions

Ad sales
Available metrics for Amazon ads
Metric 1 Metric 2
Clicks

ROAS %

Ad sales

Units sold
Units sold ROAS %
Impressions ROAS %
Spend

Units sold

Ad sales

 

Available metrics

The metrics available to track and use in rules (if you have the Insights & Analytics plan) depend on the channel:

Dashboard type Available metrics
Amazon Ads Cost-Per-Click (CPC) Dashboards
  • Ad Sales
  • Units Sold
  • Impressions
  • Clicks
  • Spend
  • CPC
  • ROAS
  • CTR
  • ACOS
bol Ads Cost-Per-Click (CPC) Dashboards
  • Impressions
  • Clicks
  • CPC
  • Average CPC
  • CTR (click through rate)
  • Conversions
  • Conversion_rate
  • Sales
  • Cost
  • ACOS
  • ROAS
  • Direct conversions
  • Indirect conversions
Google Shopping Performance Cost-Per-Click (CPC) Dashboards
  • Conversion value
  • Conversions
  • Impressions 
  • Clicks 
  • CPC 
  • Cost 
  • Revenue on Ad Spend (ROAS)
  • Profit on Ad Spend (POAS)
  • Gross Profit
  • Net Profit
  • CTR (Click-through rate)
  • Search Impression Share 
  • Search Absolute Top Impression Share
  • Search Click Share

 

Segmentation table

This dashboard provides an overview of performance metrics for each segment. 

  • Click View to see the products part of that segment
  • Click View all items for a complete overview of all your items across all segments

Customizing your table

Adding and removing columns: 

Click the Select columns icon to edit what you want to include in your table, and how you want to format it.

 

Sort in ascending/descending order

You can sort your products by a specific metric or filtering type (e.g. cost) in ascending or descending order by clicking the up and down arrows next to the metric or type.

 

Downloading Insights data
Note: This is only available with the Insights & Analytics plan.

Click Download as CSV in the bottom of your table.

 

Using Insights in rules

You can use performance data from Insights to create rules to refine and automate your ad strategy.