Step 1: Create a custom CSV feed
Within your project, click on Feeds in the bar on the left side of the screen. You will see an overview where you can select the "+Add new feed" button.
You will be directed to an overview where you can select the type of feed you want to add. Here, select "Custom CSV". The name of your feed will automatically be set to "Custom CSV", but you can change it to another name in the name field. When you have selected the custom CSV feed and given it a name, click the "Continue" button.
As a default the delimiter for the feed is set to "Comma" ( , ). If you want to use these tags click the "Continue" button.
However, if you want to use another delimiter you can select one of the options in the dropdown menu under Delimiter. You can choose one of the following options as the delimiter:
- Comma ( , )
- Pipe ( | )
- Semicolon ( ; )
- Tab
After selecting the delimiter you can click on the "Continue" button.
Step 2: Categories and rules
For custom feeds, it is not mandatory to set up the categories. However, if you do wish to set up categories you can do that in this step and the resulting categories will be Google product categories. You can set up categories using the generate categories function or by manually adding categories.
After the categories, you can create different rules to optimize your product data. For examples, take a look at our common rules support article.
Step 3: Finalize
In the finalize step of the feed you will choose which fields you want to add to your feed. You can click on "+Auto-add all fields" to automatically add all the internal fields to your feed, or you can click on "+Add new field" to add internal fields one by one.
After adding the fields you can provide them with a channel field name. The channel field name is the tag that will be used for the field in the CSV feed.
Step 4: Activate your feed and get the feed URL
In order to activate the custom CSV feed, the project has to be activated as well. Click Settings in the left-hand menu and then click "activate project". After this navigate to Feeds > Your custom CSV feed > Settings and click on the "Activate feed" button.
After activating the project and custom CSV feed, navigate to the Preview tab of the feed. Here you will now see the feed URL in the top bar.