To add targeting to your ads, head over to the 'Campaigns' tab of your ad generator.
1) Targeting tab
Within the 'Campaigns' tab you will see two tabs, select the 'Targeting' tab to add targeting to your ads.
2) Targeting setting
You can change the targeting setting from "Default" specifically to either "Targeting" or "Observation". Use the “Targeting” setting in your ad groups or campaigns if you want to narrow your ad group to only show to specific audiences or on specific content you’ve selected. Use the "Observation" setting if you don’t want to narrow your campaign’s or ad groups targeting any further, but you want to monitor how certain criteria perform with your ads.
3) Adding targeting
You can add target countries and target languages by clicking on the "+ Add target country" and "+ Add target language" buttons. A field for the target is then added and you can use the drop down menu to select the correct country or language. It is possible to add multiple target countries as well as multiple target languages. If you do not add any specific countries and languages the targeting will be set to "All countries and territories" and "All languages".