1) Campaigns tab
To configure your campaigns, navigate to the 'Campaigns' tab of the ad generator, which will take you to the 'Campaigns configuration' tab.
First, under 'Campaign name settings' you can choose either to create a new campaign or to choose an existing campaign.
Next, under 'Campaign name' choose a name. The name of this campaign can be dynamic: you can use the values of fields from your feed. For example: if you use the field 'brand' in campaign name, you can create campaigns for each brand in your feed.
In the 'Campaigns' tab you can also set your Daily budget. We send this information to your Microsoft Advertising account once. We recommend you modify these to your liking within your Microsoft Advertising account and use our feature to set a minimum default.
2) Ad groups tab settings
To set up your ad groups, navigate to the 'Ad groups' tab. Under 'ad group name' choose a name for the group of products that will be in a campaign. The name of this ad group can also be dynamic: you can use the values of fields from your feed. For example: if you use the field 'sub category' in Ad group name, you can create Ad Groups for each sub category in your feed.
Last but not least, choose a Default CPC (Cost Per Click). This is the cost you would like to pay every time someone clicks on your ads. We send this information to your Microsoft Advertising account only once. We recommend you modify these to your liking within your Microsoft Advertising account and use our feature to set a minimum default.
