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Setting up Ad templates (Microsoft Advertising)

Do you want to learn interactively how to set up a text ads structure in Channable? Learn how to create a Channacademy account in the Channable app through this Help Center article and start with the Basic Text Ads course.

1) Templates

Creating Ads is all done in the 'Ad groups' tab. Along the top you will see several different tabs. To build a template click on the 'Ad templates' tab. Here you choose what will be displayed in each field on the template. 

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You can always add new templates by clicking on 'new ad template' at the bottom of the screen.

2) Backup templates

If you add dynamic fields to your Microsoft Advertising templates it might happen that the maximum number of characters of some fields is reached. For instance, the maximum length of 'Headline 1' is 30 characters.

EN_-_MA_templates_2.png

To circumvent this you can add 'Backup templates'. These backup templates function as a backup in case fields in primary templates exceed their maximum length. You can use backup templates to ensure that you send correct ads to Microsoft Advertising every time.

When you have finished, click 'save'. See the next article for creating keywords.