Google Ads is an online advertisement program created by Google. This online program lets you reach more customers and progressively grow your business. A distinctive feature of the program is that it lets you choose where you want your ad to appear. For instance in a designated city, region or even country. Additionally, it lets you choose your own budget, and measure the impact of the ad. With Google Ads you only pay if someone clicks on your ad. This is called PPC (Pay Per Click). When you are setting up your ads you will have to pick ‘keywords’ that will trigger your ad to be displayed. As customers search for words or phrases and if they match with your ‘keywords’, your ads will appear.