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How do I use Ad Customizers in an Ad template?

This is a helpcenter article of Channable, the tool for product feed management and PPC automation. If you don't have an account yet, create a free trial account now or learn how Channable can help you create dynamic Google Text Ads campaigns easily.
Note I: If you start using ad customizers in your existing Ad templates, we will pause the old ads using the regular fields and create new ads in Ads that use the Ad Customizers.
Note II: You will need to have at least one static ad in your campaign; one ad that does not make use of ad customizers.

What are ad customizers?

If you're using a field that changes a lot (e.g. price or stock) in your ad templates, a new ad gets created every time this field changes. Of course, the price and stock of your products often change a lot, and you don't want new ads that have no statistics to be created in your Ads every time this happens.

To avoid this issue you can use "ad customizers". With ad customizers the value of the chosen field can change every day, without a new ad being created. 

How do I use ad customizers in Channable?

Adding an ad customizer to your ad templates is similar to adding any other value. In the Ad groups step of your Ads connection in Channable, go to the "Ad templates" tab (see image below).

EN_-_Ad_customizers.png

By clicking the plus icon in your ad template you get the option of adding different types of fields: regular fields (blue), keyword insertion fields (orange) and ad customizer fields (pink). By clicking "Add ad customizer" a pink ad customizer field is added, in which you can select one of your product fields that you want to use as an ad customizer. If the ad customizer option is not available for you, please contact us to enable the feature for you.

Note I:  Ads requires you to have at least one backup template without an ad customizer.

Note II: Two options "ABC" and "123" are available for the ad customizer. Use "123" if you want to make sure all the values of the fields are integer numbers (whole numbers, no decimals). If not, you will get an error. Use "ABC" if the format of the value does not matter (letters, numbers, etc.)

So, what happens next (in Google Ads)?

When an Ads connection with ad customizers in Channable exports to Ads, we create a file containing all the values your products have for the Ad Customizers. This file is uploaded to Ads and overwritten with a new file on every run. This file will appear in your Ads account under "Setup" > "Business data" (see image below). 

EN_-_Ad_customizers_2.png

Note that if a field is empty, the field will also turn out empty in your ad on Ads, as you can see in the size column of the screenshot below. You can use the rules to exclude products for which certain fields are empty.

Checking out the result

By clicking the ad group name in the screenshot below you can navigate to that specific ad group and find a preview of the ad with the ad customizer tags. 

EN_-_Ad_customizers_3png.png

Note: Google Ads will not show values for Ad Customizers in the preview.