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Fixing insufficient identifiers for Google Shopping feed

This is a Help Center article of Channable, the tool for product feed management and PPC automation. If you don't have an account yet, create a free trial account now or learn how Channable can help you integrate your webshop with the Google Merchant Center.
Do you want to interactively learn how to set up a basic export feed, or some advanced techniques for setting up an export feed in Channable? Learn how to create a Channacademy account in the Channable app through this Help Center article and start with the Basic Feeds course or the Expert Feeds course.

There are several rules that are common among Shopping Ads users. These rules are specific for the Google Shopping feed, for common rules see this article.

Fixing insufficient identifiers

Shopping Ads uses several identifiers: in Europe and North America these are usually: BRAND, MPN and GTIN/EAN. At least two of those need to be provided. It is not uncommon to not always have at least 2 out of 3 identifiers available. In order to send products that do not have enough identifiers, the field 'g:identifier_exists' needs to be set to 'FALSE'.

The 'g:identifier_exists' field is not one that is commonly included in product feeds, so you'll usually need to create it first. See this article on how to add a field. Call this new field 'identifier_exists' so that you can easily identify it. Then, in the Rules for your Google Shopping feed, create a new rule where you set 'identifier_exists' to 'FALSE'.

Be sure to map your new field to 'g:identifier_exists' and update the feed to see the results