This article explains the possibilities for using Google Analytics (GA) data to optimize your feeds.
Not only can you see your GA data in your dashboard, you can also use this data in the rules of your feeds and APIs*. By default, your feeds and APIs will always be connected to the GA data that is generated by the ads which originate from it. In the case of a Google Shopping feed: the revenue in Channable is the revenue generated by the Google Shopping ads. This means that you will compare to the data for that feed when you use it in the rules. You can see which GA data is used by checking the Settings phase of your feed or API (image 1).
In some cases you might want to select GA data from other ads. For example, if you want to compare cost data to your GA data in a custom CSV file. In that case, simply select which GA data you want to use in the drop-down menu in the Settings phase of your feed (image 2). Optionally, calculate profits in the Rules phase by subtracting the costs from the revenues. Finally, map the GA fields in the Finalize phase. The result is a CSV feed with a nice overview of all your costs and revenue per product.
Another example is excluding products based on bad performance. Go to the Rules phase and add a rule like image 3. Note that it takes into account the period you selected in the set up of the GA connection in Channable.
* This only works for APIs that create ads that redirect to your own website. Marketplaces, like Amazon, don't redirect to your website, thus Analytics can not register this traffic.