Why doesn't the data I see in Channable match my data in Google Analytics? – Channable

In Channable we only show the visitors to your webshop that were sent there by clicking a link that contains the Channable tracking code. We add this tracking code (for example: "?channable=e1234.XsuTrWezY") from the moment that you've activated the Analytics connection in Channable. In Google Analytics (GA) you usually have a complete overview of all visitors to your website. A portion of that was sent there through a link that came from a Channable feed. In this article, we describe how you can find the portion of the data that we show in Channable, so that you can verify the correctness of the data we show.

Note I: In cases where there are numerous clicks, the results shown in Channable may differ from those in Analytics. This is due to the fact that the number of clicks becomes too big for Analytics to actually consider it, and Analytics just takes a sample of all clicks. For more information about this sampling, you can check this Google article.

Note II: The data in the Universal Analytics and Google Analytics 4 setups for the past 7 days can differ, as GA4 can update attributed conversions for up to 7 days after the conversion is recorded. This is the way how GA4 works.

Step 1: In Google Analytics Property, go to Explore and create a new exploration.

Step 2: Choose the correct date range. Set up Dimensions on 'Page path + query string'. Choose the Metrics you would like to check (for example, Sessions and Transactions). You can also choose 'Page path + query string' in Rows and metrics in Values.

Step 3: Add the filter.

Important: In Channable your Analytics data can be max. 24 hours behind on what you see in Google Analytics.

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