Configuring multiple Ad Group generators
Channable offers the functionality to create multiple Ad Group generators within one Text Ad generator. This way, you can set up different kinds of ad groups within one campaign. You can find the overview of your Ad Group generators in the ‘Ad groups’ step of a Text Ad generator:
By default, there will be only one Ad Group generator in which you can configure your ad groups. In a lot of cases, one Ad Group generator will be enough to set up your ad groups in the way you want. However, you might have a goal or use case for which you need multiple Ad Group generators (also see the Use Cases part below).
To add a new Ad Group generator, click on the ‘Add dynamic ad group generator’ button in this overview. The new ad group generator will be created as deactivated.
Each Ad Group generator has three steps to configure:
- Settings: here you can configure the name of the Ad Group generator
- Rules: here you can set up rules that only apply to the ad groups generated by this Ad Group generator, as opposed to the general ‘Rules’ step, which applies to the whole campaign.
- Build: here you can configure the Ad Groups configuration, Ad Templates, (negative) Keywords, Price extensions, Sitelinks and Tracking for the ad groups in the Ad Group generator.
You can activate and deactivate your Ad Group generators. For more information about activating and deactivating your Ad Group generator, read this article.
So, when do you need multiple Ad Group generators in your Text Ads setup? First, we want to stress that you don’t necessarily need multiple generators to create multiple ad groups. A common mistake is creating one Ad Group generator per ad group that you want on Google Ads. A generator is capable of generating a large amount of ad groups within one Google campaign, so you do not need to create a separate Ad Group generator for each ad group you want to send to Google Ads. The limit of multiple Ad Group generators in Channable is 20 so you will reach this limit very quickly if you create only one ad group per Ad Group generator.
There are several ways in which you can make use of multiple Ad Group generators. Some examples or relevant use cases are:
1. Mirrored campaigns:
In this use case you want to run two identical Ad Groups for each item that have different keyword settings. In the first Ad Group generator you set up your preferred exact keywords. Within the second Ad Group generator, you set up the same keywords as broad or modified broad and set up the same exact keywords as negative keywords. This second Ad Group generator will then only match on the broader keywords and you can configure a lower CPC for these ad groups for example.
2. Synonym keywords:
In this use case you want to run different Ad Groups for the same item based on synonym keywords. For example, you might want to configure both the keywords ‘[brand] laptop’ and ‘[brand] notebook’. However, in the Ad Template of one Ad Group generator, you can only use either ‘laptop’ or ‘notebook’. If you then configure similar Ad Templates using these synonym keywords in two different Ad Group generators, you will get Ad Groups in Google Ads that are based on these keywords. This will result in a higher relevance score on Google Ads.
3. A/B testing:
In this use case you want to run two completely different Ad Groups for the same item simultaneously to test which one works better. As explained above, if you configure two Ad Group generators to have the same Ad Group name (for example ‘Products - [brand]’), the ad groups of these two generators will be combined on Google Ads. By configuring your A and B ad structures on two different Ad Group generators, you have a lot of flexibility on the ad group variants for one item.
There are of course other use cases for which you need multiple ad group generators, but the above examples illustrate a few relevant cases that might help you understand the usability of this functionality. As it is not always necessary to use multiple ad group generators, think well about the structure you want to have for your ad groups and whether you would need multiple ad group generators for this. If you are not sure or if you have questions about this, feel free to contact our technical support.