> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/sell-on-marketplaces/get-started-with-marketplaces/what-is-an-api-export-channel-in-channable.md).

# Marketplace (API) channels

Learn how marketplace API export channels send product data directly to marketplaces.

> **Who can use this feature:**
>
> You need a **Core** plan and the [**Marketplaces**](#create-a-marketplace-channel) module to list on marketplace channels.

In Channable, marketplace channels (also called API channels) create and update your product listings on online marketplaces.

### How they work

Each channel is built around the marketplace’s listing requirements, and are designed to help you to add offers and/or create product listings by preparing, adjusting, and sending your product data through Channable.

If the marketplace rejects your listings, the channel shows you why, so you can fix your data. Because the connection is direct, your prices and stock stay up to date on the marketplace, which lowers the risk of selling items you no longer have.

{% hint style="info" %}
If the marketplace supports an order connection, you can also manage its orders in Channable.
{% endhint %}

### Create a marketplace channel

{% stepper %}
{% step %}
In your project, go to **Channels**.
{% endstep %}

{% step %}
Click **Create channel**.
{% endstep %}

{% step %}
In the **Channel** field, enter the name of the marketplace. To browse all available marketplaces instead, use the **Marketplaces** filter.
{% endstep %}

{% step %}
Select the marketplace channel.
{% endstep %}
{% endstepper %}

{% hint style="info" %}

#### Note

Each marketplace has its own setup steps. To finish setting up your channel, search for your marketplace's Help Center article:

<button type="button" class="button primary" data-action="search" data-icon="magnifying-glass">Search…</button>
{% endhint %}

<details>

<summary>Difference between feeds and API channels</summary>

Channable has two types of export channels: feed channels and API channels. The difference is how your data gets to the channel.

|                     | Feed channel                                                           | Marketplace (API) channel                              |
| ------------------- | ---------------------------------------------------------------------- | ------------------------------------------------------ |
| How data gets there | Channable creates a file at a feed URL. The channel imports that file. | Channable sends your data straight to the marketplace. |
| Update speed        | Depends on how often the channel imports the file.                     | Faster, because Channable pushes changes directly.     |
| Orders              | Few feeds support an order connection.                                 | Most marketplace channels support an order connection. |

For more about choosing a channel type, see [Quickstart: Create a channel](/list-advertise/quickstart.md).

</details>

### Order connections <a href="#order-connections" id="order-connections"></a>

Most marketplace channels also support an [order connection](/list-advertise/orders/order-connections.md).

An order connection brings orders from the marketplace into Channable so you can send them to your eCommerce platform.

<a href="/list-advertise/orders/order-connections/supported-marketplaces-for-order-connections.md" class="button primary medium" data-icon="memo">View supported marketplaces</a>


---

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