When using the Amazon Repricer in Channable, there are several Repricer strategies possible. There are currently two strategies to do this: Buy Box Targeting and Competitor Targeting. In this article, we explain how the Buy Box Targeting strategy works. If you want to read more general information about the Repricer first, go to this article. If you want to know how to configure the Repricer, read this article first.
Shared Buy Boxes
Amazon has shared buy boxes, meaning there can be multiple buy box winners per product. Which of those winners is shown in the buy box at Amazon is decided by factors that Amazon has control over. For example, being logged in as an Amazon Prime user or not. We don’t know the exact factors. This means that even if the tool shows that a product has the buy box, it could happen that you don’t see it in the buy box on Amazon. The reason for this could be that the buy box is shared with another product.
The Buy Box Targeting strategy
The buy-box is the ‘buy-now’ button on Amazon that places the product order directly with the seller/merchant that has the best offer for that product. Meaning that if you are offering this product and you don’t have the buy-box, the buyer has to specifically go to a list of other sellers and select you from that list. This is a manual action that many buyers may not consider, so it's a great disadvantage.
Channable can only influence the price part of trying to get you the buy box. Other elements that will influence you getting the buy box are determined outside of Channable and are not adjustable using the Repricer. This is true for both available strategies.
If you want to always aim for the buy-box, Channable offers you the Buy Box Targeting strategy.
When do we start repricing and how do we reprice?
Our repricer continuously checks the current prices of your competitors on Amazon and uses that to calculate which price to send for your offer. If your offer doesn’t have the buy box yet, the repricer will check which offers do have the buy box. It will pick the one with the highest price and start undercutting that offer with 0.5% of the price if the price is higher than 20 euro, or 10 cents if the price is lower than 20 euro. If your default price is higher than the highest buy box winner, it will start decreasing from the default price. The price is then decreased until your offer wins the buy box or the minimum price threshold is reached.
If your offer does have the buy box, the repricer will start to increase the price if the offer has the buy box for longer than the selected wait time (default: 72 hours), or when the buy box was won immediately upon introduction to the repricer. This is done to find the highest price for which you can have the buy box. You can change the 'wait time before price increase ' in the reprice rule.