How to migrate an existing Facebook feed to a new Meta feed

Contents

• Step 1: Determine which new Meta feed is suitable for your existing Facebook feed
• Step 2: Create your new Meta feed
• Step 3: Categorize your items
• Step 4: Copy your rules
• Step 5: Map your fields

Step 1: Determine which new Meta feed is suitable for your existing Facebook feed

Migrating a Facebook feed to a Meta feed is a manual process. First, you need to determine which new Meta feed is suitable for your existing Facebook feed:

• Facebook Dynamic Ads
• Facebook Automotive Inventory Ads
• Facebook Shops
• Facebook Supplementary
• Instagram (by Facebook)

Step 2: Create your new Meta feed

Create the Meta feed with the correct specifications in your Channable project. Follow these steps:

1. Go to Projects > [Your project]. To make migration easier, use the same project that also contains your Facebook feed. 
2. Go to Channels and click +Create channel. 
3. Select the Meta feed that you chose in Step 1. 

Step 3: Categorize your items

In the Categories step, the categories between your existing Facebook feed and the new Meta feed are not the same, as the Meta feed uses Google's categorization model. 

There are two options:

• Option 1: You already have a Google Shopping feed setup with categorization:
  • Go to the Manual Categorization tab.
  • Click Copy categories.
  • In the dropdown, at From channel, select your Google Shopping feed.
  • Click Copy here.
    
    
• Option 2: You don’t have a pre-existing Google Shopping feed. 
  • You can either use smart or manual categorization to categorize your items. 

Step 4: Copy your rules

In the Rules step, copy the rules from the existing Facebook feed:

1. Click Copy rule(s).
2. Select the following:
   1. Your project at the From project dropdown. 
   2. The correct feed at the From source dropdown
3. Select all the rules you want to copy from the list. 
4. Click Copy here. 
5. Review the rules that you have copied to your new feed. Some rules from your Facebook feed may no longer be applicable because of Meta’s new fields.

Step 5: Map your fields

 In the Finalize step, map your internal fields to Meta’s feed fields. 

Differences in fields

Example:

In your Facebook feed, you have mapped: 

• applink_android_app_name
• applink_android_package

In your Meta feed, you should map a list containing these field names to:

applink.type (i.e. [applink_android_app_name, applink_android_package]). 

You need to map the list of actual values for these applinks to applink.value. Make sure the lists are both ordered in the same way.