> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/list-and-advertise-fr/google/gerer-et-optimiser-google-ads/performance-max/quest-ce-quune-campagne-performance-max-retail.md).

# Qu’est-ce qu’une campagne Performance Max Retail ?

Performance Max (PMax) est le type de campagne axé sur les objectifs de Google qui simplifie et unifie la publicité sur l’ensemble des propriétés Google. Plutôt que de créer des campagnes séparées pour YouTube, Display, Search, Discover, Gmail et Maps, vous configurez une seule campagne qui cible toutes ces plateformes. Ce service d’achat unifié aide les annonceurs à optimiser les performances et réduit la complexité et la charge de gestion liée à la maintenance de plusieurs types de campagnes.

Performance Max Retail désigne les campagnes liées aux annonces Google Shopping.

<figure><img src="https://content.gitbook.com/content/F8GepmoSonQRG6RnHOxJ/blobs/t6GIpftmKfq2cRwgF5UO/21018694916882" alt=""><figcaption></figcaption></figure>


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