# Import fields
When you [import product data](https://helpcenter.channable.com/import-data/imports-quickstart) into Channable, either by connecting an eCommerce platform, or by uploading a data source like an XML file, Channable will use the information in your import to structure your product data in Channable.
We call this ‘mapping’. Essentially, it’s the process of looking at the data you provide and saying “Okay, in your source, you call this piece of information ‘country’, but in Channable we call it ‘shipping country’, and that’s what Google Shopping (or another export channel) will expect it to be called when we send it to them. Let’s make sure we match the data you’ve provided to what the channel will receive”.
In this way, mapping makes it possible for Channable to process and standardize product data from a variety of sources so that you can list your products on any supported channel.
### Import fields
Regardless of the import method you use, Channable will look at your imported data and automatically separate and organize all of the information into what we call ‘import fields’. For example, you might have import fields that look like this:
* shipping country
* price
* Image Src
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