How to check if a product is in Amazon's catalog (ASIN matching)

Before you can sell your products on Amazon, it's important to know if they already exist in Amazon's catalog. If they do, you can add your offer to the existing product listing. If they don't, you'll need to create a new product listing.

In this article, we explain how to check if your product is in Amazon's catalog. This is especially helpful when setting up an Amazon channel and determining the Listing requirement level you need.

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Before you start

You'll need:

• A Professional Amazon selling account

Good to know:

• Amazon has a global catalog of all products that are sold on Amazon. If a product is in Amazon’s catalog, it has an ASIN (Amazon Standard Identification Number).

Check using Amazon Seller Central

Follow these steps to manually check if a product is in Amazon's catalog (and find its ASIN):

1

Log in to your Amazon Seller Central account.

2

In the Catalogue section, select Add Products via Upload and click Download blank template.

3

In List products already in Amazon’s catalogue, click Get Listing Loader.

4

For Spreadsheet language, select the language and marketplace (Amazon country) you’re selling your products in.

5

In the text box, copy and paste the product IDs you want to check. You can search up to 500 IDs at a time.

6

Click Generate spreadsheet. This may take a few minutes to download.

7

Open the spreadsheet and click on the Template tab (labelled 'Sjabloon' in Dutch).

8

Check the green F column to view the product’s ASIN number.

Understanding your results

One or more products don't have an ASIN number

This means it doesn’t exist in the Amazon catalog. You'll need to create a new product listing.

• If you're setting up a new Amazon channel, you need to provide both product and offer data as your listing requirement level. In Step 2, follow “ I want to create a new listing, or change data in an existing listing and manage my offers.”

All products have an ASIN number

This means you only need to provide offer information, as the rest of the product information is already provided on Amazon.

• If you're setting up a new Amazon channel, you only need to provide offer data as your listing requirement level. In Step 2, follow “ I want to add my offer to an existing listing on Amazon"