Manage and optimize Amazon Ads

Create, manage, and optimize Amazon Sponsored Products campaigns in Channable.

Who can use this feature: You need the PPC module to use Amazon Ads. If you want to use Amazon Ads together with another ads platform, such as Google Ads or bol ads, you need PPC Pro. See our pricing page for more info.

Create, manage, and optimize Amazon Sponsored Products campaigns.

Use Channable to build Amazon Sponsored Products campaigns from one workflow.

Create connections, launch campaigns, refine targeting, control bids, and automate optimization.

Good to know

• One Amazon Ads connection can access all eligible advertising profiles.
• You need a separate Amazon Ads channel per account and country.
• You can use Amazon Ads without an order connection or Channable’s Amazon API.

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Start with Amazon Ads

Creating an Amazon Ads connection Connect Amazon Ads and get access to your advertising profiles.

How do I set up my Amazon Ads Channel? Choose the advertising profile, set the unique ID, and configure your channel.

Setting up an Amazon Ads Campaign Build your first Sponsored Products campaign from setup to preview and launch.

Using a Demo connection for Amazon Ads Test generators and previews without sending anything to Amazon.

Choose your targeting setup

What is the difference between the automatic and manual campaign targeting type for Amazon Ads Decide when to use automatic targeting, manual targeting, or both.

Amazon Ads Keyword Targeting Set positive and negative keywords and choose the right match types.

Amazon Ads Product Targeting Target product pages and ASINs with positive and negative product targets.

Amazon Ads Campaign Generator Settings Understand generator settings, targeting types, statuses, and available target options.

Control budgets and optimize performance

Amazon Ads Budget and Bidding settings Set daily budgets, bidding strategies, default bids, and placement adjustments.

Amazon Ads Preview Review campaigns, ads, keywords, statuses, and errors before you push live.

Amazon Ads Best Practises Start with automatic campaigns, move winners to manual campaigns, and scale with automation.

Automate optimization

Automation Rules for Amazon Ads Build rule groups that adjust bids, pause targets, and harvest winners.

Automation rule types for Amazon ads See which keyword and ASIN rule types are supported and what each action does.

Troubleshoot and get answers

Amazon Ads Common Errors Fix common setup, sync, and validation issues.

Amazon Ads Frequently Asked Questions Get quick answers about profiles, syncing, FBA, automation, and existing campaigns.