> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/amazon/manage-and-optimize-amazon-ads.md).

# Manage and optimize Amazon Ads

Create, manage, and optimize Amazon Sponsored Products campaigns in Channable.

> **Who can use this feature:** You need the **PPC module** to use Amazon Ads. If you want to use Amazon Ads together with another ads platform, such as Google Ads or bol ads, you need **PPC Pro**. See our [pricing page](https://www.channable.com/pricing) for more info.

### Create, manage, and optimize Amazon Sponsored Products campaigns.

Use Channable to build Amazon Sponsored Products campaigns from one workflow.

Create connections, launch campaigns, refine targeting, control bids, and automate optimization.

{% hint style="info" %}
**Good to know**

* One Amazon Ads connection can access all eligible advertising profiles.
* You need a separate Amazon Ads channel per account and country.
* You can use Amazon Ads without an order connection or Channable’s Amazon API.
  {% endhint %}

***

### Start with Amazon Ads

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-right-to-bracket">:right-to-bracket:</i></td><td><strong>Creating an Amazon Ads connection</strong><br>Connect Amazon Ads and get access to your advertising profiles.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/creating-an-amazon-ads-connection.md">Creating an Amazon Ads connection</a></td></tr><tr><td><i class="fa-gear">:gear:</i></td><td><strong>How do I set up my Amazon Ads Channel?</strong><br>Choose the advertising profile, set the unique ID, and configure your channel.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/how-do-i-set-up-my-amazon-ads-channel.md">How do I set up my Amazon Ads Channel?</a></td></tr><tr><td><i class="fa-bullhorn">:bullhorn:</i></td><td><strong>Setting up an Amazon Ads Campaign</strong><br>Build your first Sponsored Products campaign from setup to preview and launch.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/setting-up-an-amazon-ads-campaign.md">Setting up an Amazon Ads Campaign</a></td></tr><tr><td><i class="fa-flask">:flask:</i></td><td><strong>Using a Demo connection for Amazon Ads</strong><br>Test generators and previews without sending anything to Amazon.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/using-a-demo-connection-for-amazon-ads.md">Using a Demo connection for Amazon Ads</a></td></tr></tbody></table>

### Choose your targeting setup

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-bullseye-arrow">:bullseye-arrow:</i></td><td><strong>What is the difference between the automatic and manual campaign targeting type for Amazon Ads</strong><br>Decide when to use automatic targeting, manual targeting, or both.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/what-is-the-difference-between-the-automatic-and-manual-campaign-targeting-type-for-amazon-ads.md">What is the difference between the automatic and manual campaign targeting type for Amazon Ads</a></td></tr><tr><td><i class="fa-pen-field">:pen-field:</i></td><td><strong>Amazon Ads Keyword Targeting</strong><br>Set positive and negative keywords and choose the right match types.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-keyword-targeting.md">Amazon Ads Keyword Targeting</a></td></tr><tr><td><i class="fa-amazon">:amazon:</i></td><td><strong>Amazon Ads Product Targeting</strong><br>Target product pages and ASINs with positive and negative product targets.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-product-targeting.md">Amazon Ads Product Targeting</a></td></tr><tr><td><i class="fa-gear">:gear:</i></td><td><strong>Amazon Ads Campaign Generator Settings</strong><br>Understand generator settings, targeting types, statuses, and available target options.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-campaign-generator-settings.md">Amazon Ads Campaign Generator Settings</a></td></tr></tbody></table>

### Control budgets and optimize performance

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-gavel">:gavel:</i></td><td><strong>Amazon Ads Budget and Bidding settings</strong><br>Set daily budgets, bidding strategies, default bids, and placement adjustments.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-budget-and-bidding-settings.md">Amazon Ads Budget and Bidding settings</a></td></tr><tr><td><i class="fa-eye">:eye:</i></td><td><strong>Amazon Ads Preview</strong><br>Review campaigns, ads, keywords, statuses, and errors before you push live.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-preview.md">Amazon Ads Preview</a></td></tr><tr><td><i class="fa-rectangle-ad">:rectangle-ad:</i></td><td><strong>Amazon Ads Best Practises</strong><br>Start with automatic campaigns, move winners to manual campaigns, and scale with automation.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-best-practises.md">Amazon Ads Best Practises</a></td></tr></tbody></table>

### Automate optimization

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-gear-code">:gear-code:</i></td><td><strong>Automation Rules for Amazon Ads</strong><br>Build rule groups that adjust bids, pause targets, and harvest winners.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/automation-rules-for-amazon-ads.md">Automation Rules for Amazon Ads</a></td></tr><tr><td><i class="fa-code">:code:</i></td><td><strong>Automation rule types for Amazon ads</strong><br>See which keyword and ASIN rule types are supported and what each action does.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/automation-rule-types-for-amazon-ads.md">Automation rule types for Amazon ads</a></td></tr></tbody></table>

### Troubleshoot and get answers

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-triangle-exclamation">:triangle-exclamation:</i></td><td><strong>Amazon Ads Common Errors</strong><br>Fix common setup, sync, and validation issues.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-common-errors.md">Amazon Ads Common Errors</a></td></tr><tr><td><i class="fa-comments-question">:comments-question:</i></td><td><strong>Amazon Ads Frequently Asked Questions</strong><br>Get quick answers about profiles, syncing, FBA, automation, and existing campaigns.</td><td><a href="/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-frequently-asked-questions.md">Amazon Ads Frequently Asked Questions</a></td></tr></tbody></table>


---

# Agent Instructions
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## Querying This Documentation
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```
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```

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