Amazon Ads Best Practises

With our Amazon Ads connection, you can easily create dynamic Sponsored Products ad campaigns for Amazon. This article contains best practices for using our Amazon Ads tool.

Campaign structure

Using a combination of both automatic and manual campaigns will result in the best advertising results. Start with an automatic campaign to gather performance data to use in more specific manual targeting campaigns.

Create keywords in an automatic campaign

In an automatic campaign, Amazon will try out a variety of keywords for your ads. Amazon gathers this performance data on these keywords and optimizes them for you. The performance data of all your keywords will be made available. Channable will download this into our tool once a day, right before your channel runs.

It is recommended to always start with an automatic type of campaign. Having an automatic campaign active for two weeks gives Amazon time to gather enough performance data to create specific targeting keywords for manual campaigns.

Manual campaign for better-performing keywords

After your automatic campaign has gathered data, you can use this data to create a manual targeting type campaign. Divide manual campaigns into specific advertising goals (for example, relevant product targets or top-performing keywords).

This allows you to set budgets according to performance for certain products or keywords. The more precise the match on keywords, the higher the bid should be.

Automation rules

Based on the performance data we fetch from Amazon, you can utilize automation rules to move keywords that perform well to manual campaigns that have higher budgets. How to set up automation rules can be found here.