The Amazon Repricer:
Note: This is a paid add-on. You need to activate this add-on for your subscription yourself. To learn how to do so, read this article.
An important aspect of selling online is to offer your products for a good price. A price that is attractive is good for the consumer and beneficial for you as an online seller. The trick is to find a good dynamic and to offer better prices than your competitor.
At Channable, we've been working hard on a much-requested feature that can help you with this: The Channable Repricer for Amazon.
This feature allows you to keep your prices competitive and relevant on Amazon. The overall goal is to win the buy box, and we offer you different strategies to achieve that. The Buy Box Targeting strategy focuses on keeping your prices as low as possible. The Competitor Targeting strategy provides more options to filter out competitors to compete with.
Shared Buy Boxes
Amazon has shared buy boxes, meaning there can be multiple buy box winners per product. Which of those winners is shown in the buy box at Amazon is decided by factors that Amazon controls (for example, whether a user is logged in as an Amazon Prime user). Channable doesn't know the exact factors. This means that even if Channable shows in the tool that a product has the buy box, you might not see it in the buy box on Amazon because it is shared with another product. There can also be no buy box winners for an offer.
Important I: Not every offer is eligible to win the buy box. You can check in your seller account whether or not an offer is eligible to win the buy box. See this Amazon article for an explanation.
Important II: Our Amazon Repricer is only available for offers of products in a new condition. This means that you cannot set up a repricer for second-hand products that you send through your Amazon API. If you do so, the repricer won't work and will only push the default price.
Pre-strategy
Before you start, you have to determine a minimum and maximum price for every product. You can use the general rules engine and dynamic fields for this. The Repricer will not run on products that don’t have a min/max price set up.
In general, Channable sets the maximum price for all products on which you don't have any competition. This also happens when you are directly competing with Amazon and using the Buy Box strategy. The reason for the latter is that it's almost impossible to win the buy box if you are directly competing with Amazon.
The minimum price is set to determine what your threshold for repricing is: we will never reprice your products below this price.
More information about the Amazon Repricer
In the Help Center you can find more information about the Repricer. Below is an overview of all Repricer articles:
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