> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/amazon/the-amazon-repricer.md). # The Amazon Repricer: > **Who can use this feature:** The Repricer is a [paid add-on](/account-billing/manage-your-subscription/manage-your-channable-subscription/channable-subscription-add-ons.md) to the Marketplaces plan. ### Keep your Amazon prices competitive with automated repricing. The Amazon Repricer helps you adjust prices based on the strategy you choose. The goal is to help you win the buy box while staying within the price limits you set. *** ### Choose a repricing strategy


	Buy Box Targeting Keeps your prices as low as possible to compete for the buy box.	Amazon Repricer: The Buy Box Targeting strategy
	Competitor Targeting Gives you more control over which competitors you want to compete with.	Amazon Repricer: Competitor targeting strategy

### Start with the Amazon repricer


	Configure the Amazon Repricer Set up the repricer and define the basics before you start.	Set up an Amazon Repricer
	Buy Box Targeting Compete more aggressively to win the Amazon buy box.	Amazon Repricer: The Buy Box Targeting strategy
	Competitor Targeting Choose which competitors to target and fine-tune your pricing.	Amazon Repricer: Competitor targeting strategy

### Troubleshoot and manage your repricer


	Not received ASIN Troubleshooter Fix products that cannot be repriced yet because Amazon has not returned an ASIN.	Amazon Repricer "Not received ASIN" Troubleshooter
	Deactivate your Amazon Repricer Turn off the repricer and remove the add-on from your subscription if needed.	How do I deactivate my Amazon Repricer?

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