> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/amazon/the-amazon-repricer/amazon-repricer-competitor-targeting-strategy.md).
# Amazon Repricer: Competitor targeting strategy
Choose which competitors to undercut and control your repricing distance.
Competitor targeting lets you control which sellers the Repricer competes with. It undercuts eligible competitors by the amount you set.
### Choose this strategy if
Choose **Competitor targeting** if you want to undercut selected competitors by a fixed amount. It does not automatically pursue the Amazon Buy Box.
This strategy works well when:
* You do not want to compete with sellers with low ratings or long delivery times.
* You want to avoid a price war.
* You expect to win the Buy Box through factors beyond price.
{% hint style="info" %}
Choose [Amazon Repricer: The Buy Box Targeting strategy](/list-advertise/amazon/the-amazon-repricer/amazon-repricer-the-buy-box-targeting-strategy.md) if you want the Repricer to keep adjusting prices to pursue the Buy Box.
{% endhint %}
### How Competitor targeting works
The Repricer does not check whether your offer has the Buy Box. Instead, it:
* Excludes sellers that you add in **Do not compete with**.
* Excludes sellers below your rating threshold or above your delivery-time threshold.
* Identifies the lowest eligible offer.
* Undercuts that offer by your configured amount.
The Repricer undercuts once. It does not keep lowering the price to win the Buy Box. If the competitor landscape changes, it checks prices again and applies the same settings.
### Consider shipping costs
The Repricer compares landed prices. A landed price includes the product price and shipping costs.
Make sure you specify your shipping field in the Reprice rule. If you don't select a field, the Repricer uses 0 for shipping.
{% hint style="info" %}
#### Example
A competitor's product costs €10, with €3 shipping. Their landed price is €13.
Your product costs €12, with no shipping. Your landed price is €12.
Without shipping prices, the Repricer compares €12 with €10 and lowers your price. With shipping prices, it compares €12 with €13 and keeps your price.
{% endhint %}
For configuration steps, see [Set up an Amazon Repricer](/list-advertise/amazon/the-amazon-repricer/configuring-the-amazon-repricer.md).
---
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