> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/amazon/the-amazon-repricer/amazon-repricer-the-buy-box-targeting-strategy.md).

# Amazon Repricer: The Buy Box Targeting strategy

Automatically adjust prices to pursue and retain the Amazon Buy Box.

Buy Box targeting automatically adjusts your prices to pursue and retain the Amazon Buy Box. The Buy Box lets shoppers place an order directly with the selected seller.

### Choose this strategy if

Choose **Buy Box targeting** if you want the Repricer to keep adjusting prices to win and retain the Buy Box.

{% hint style="info" %}
Choose [Amazon Repricer: Competitor targeting strategy](/list-advertise/amazon/the-amazon-repricer/amazon-repricer-competitor-targeting-strategy.md) if you want to select which sellers to undercut by a fixed amount.
{% endhint %}

### How Buy Box targeting works

The Repricer checks competitor prices and calculates the price for your offer.

If your offer does not have the Buy Box, the Repricer:

* Identifies the Buy Box winner with the highest price.
* Undercuts that offer by 0.5% when the price exceeds €20.
* Undercuts that offer by €0.10 when the price is below €20.
* Continues lowering your price until you win the Buy Box or reach your minimum price.

If your offer has the Buy Box, the Repricer tests a higher price. It does this after your configured wait time. The default wait time is 72 hours. It also tests a higher price when your offer wins the Buy Box immediately.

### Consider shipping costs

The Repricer compares landed prices. A landed price includes the product price and shipping costs.

Select your shipping price field in the Reprice rule. If you do not select a field, the Repricer uses 0 for shipping.

For configuration steps, see [Set up an Amazon Repricer](/list-advertise/amazon/the-amazon-repricer/configuring-the-amazon-repricer.md).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://helpcenter.channable.com/list-advertise/amazon/the-amazon-repricer/amazon-repricer-the-buy-box-targeting-strategy.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.