# Automatic and manual targeting types

When setting up shopping ads campaigns in Channable, you must choose between two targeting types: Automatic or Manual. For the best results, we recommend using both.

### Automatic campaigns

Automatic campaigns use the algorithm of the platform you selected (e.g. bol, Amazon) to automatically adjust your bidding and targeting based on your daily budget, ACoS (Advertising Cost of Sales, i.e. the % of allocated sales spent on ads) target, and ad performance.

With automatic campaigns:

* The platform dynamically determines positive targets (keywords, categories, and products where your ads appear).
* You can only set negative targets (keywords you don’t want your products to appear under).

Example: Automatic campaign for wireless headphones (Amazon)

In an automatic campaign, Amazon might target keywords like “bluetooth headphones”, “noise-cancelling headphones” and “gaming headset”.

If you notice “gaming headset” is triggering your ads, but it isn’t relevant or you don’t want to bid for that keyword, you can add “gaming headset” as a negative keyword to prevent wasted ad spend.

### Manual campaigns

Manual campaigns give you full control of your bidding and targeting. You can assign positive and negative keywords for your campaign and set the maximum budget you’re willing to pay per click.

With manual campaigns:

* You can select both positive and negative keywords.
* Set a maximum bid (PPC \[Pay-Per-Click]) for your keywords.

With manual campaigns, you can fine-tune your advertising strategy based on your goals and budget.

Example: Manual campaign selling running shoes

If you're selling running shoes, you might manually target specific high-intent keywords like "men's running shoes", "women's trail running shoes", or "best marathon shoes".

You can also set bids based on performance to increase bids for high-converting keywords and lower bids for less effective ones with Automation Rules.


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