How to set up a bol channel
Learn how to connect bol to Channable, map required listing fields, and send product listings, including refurbished offers.
Bol (formerly bol.com) is a popular marketplace in the Netherlands and Belgium that sells a range of general goods.
In this guide, you’ll learn how to connect bol to Channable to create and manage product listings.
Important: If you add products after setup, or your data does not meet bol requirements, bol can flag listings with errors like productinformatie zwak or missing images. To fix this, complete the category and attribute mapping in your channel.
Before you start
You’ll need
A bol seller account
To log out of your bol account before starting: Staying logged in can cause automatic sign-in issues during setup.
Products with valid EAN codes: bol only lists products with valid EANs.
An active connection: Your channel can fail to run if the connection expires. If that happens, renew your connection.
Good to know
Shop settings must match your market: If your shop country is the Netherlands, your products are listed on bol NL. If your shop country is Belgium, your products appear on bol BE.
Create a bol channel
In Channable, go to Projects > [Your project] > Channels.
Click + Create Channel, search for bol, and select it.
Set up your channel settings:
For Name, enter a name for your channel.
For Unique ID per item, select the field that contains your EANs, such as
eanorgtin.For Content language, select the language of your product data:
Select Dutch to list in Dutch.
Select French to list in French.
To list in both, see Listing on bol in French and Dutch
For Content only, leave this disabled unless this is your second bol channel on the same connection.
For Use master rule group (optional), apply a rule group if you already have one or leave this empty.
Click Save to create your channel.
Listing on bol in French and Dutch
If you only have one bol seller account
To list in a second language from the same seller account, create another channel.
When you set it up:
Return to Channels and create a new bol channel.
For Content language, select the language you did not choose in your first channel.
For Content only, select Only push content data to Bol.
Click Save.
Finish setup for both channels as described in this guide.
Create product listings
If bol recognizes your EANs, it assigns categories automatically. In that case, you can skip the Categories step.
Go to the Build step.
In the Shared attributes tab, map the following:
In the Item section, map each attribute to the matching field from your import, such as
titlefor Title orstockfor Stock.Hover over to see accepted values and format requirements.
At Delivery code (optional), you can set a shipping time for your products.
In Offer condition, map the fields that describe the condition of your offer.
For Condition, specify your item condition:
If all your items share the same condition, click Supported values and select the condition from the list.
If your items have mixed conditions (for example, some new, some used), select the project field containing your condition information per item.
If you select the Refurbished condition, map these additional attributes:
Refurbished condition grade: Select the supported value indicating your condition grade, or map the project field containing your grade information per item. This must match the accepted values (
A,B, orC).Refurbished condition margin: Select the supported value indicating your condition margin, or map the project field containing your margin information per item. This must match the accepted values (
trueorfalse).Use
trueif VAT was already paid for the item. The buyer won’t pay VAT again (0% VAT), and business buyers can’t reclaim VAT. Otherwise, set it tofalse.
At Volume discount (optional), click + Volume discount to set discounts for customers who buy in bulk.
At Price reduction (optional), you can opt in or out of bol’s reduced commission offer for eligible products. You can also configure Channable to exclude products automatically when this causes a net loss, or set a maximum acceptable loss.
For Images, link the images or media assets to include in your bol product listings:
To add a Labelled asset, click + Add labelled asset. For Link, map the field that contains your label images. For Label, describe the label position or type.
To add an image, click + Image. A new field will appear. Click on it and map the field containing your images.
Map any remaining fields marked as required by marketplace.
Click Save to save your changes.
Fulfill GPSR and DSA requirements
The EU introduced GPSR and DSA requirements for online platforms, including marketplaces.
To comply with GPSR on bol:
Follow bol’s instructions to add an economic operator to your seller account. Make a note of the operator name.
In Channable, open [your bol channel] and go to the Build step.
At Economic operator, click the dropdown and select Manual. Enter the name of your economic operator in Enter a value here.
If you use multiple economic operators, create a new project field and use rules to assign the right operator per product. Then map that field here with Project fields > [your economic operator field].
Click Save.
Connect to bol
To send listings and receive feedback, connect your channel to your bol seller account.
Important: When you activate and run the channel, Channable overwrites the listing data managed through this integration. Manage important listing data in Channable.
In [your bol channel], go to Settings.
At Linked seller account, click Select seller account.
Select or add a seller account.
If adding a new seller account:
For Label, enter a name for your connection.
Click Connect with Bol.
You’ll be redirected to bol to sign in and accept the required permissions.
Review and fix listing errors in Channable
Go to the Result step and open the Feedback tab. This shows the processing errors in your product data.
Resolving errors
In Description, click on the error name. This takes you to an overview of the products with that error.
In ID, click the ID number and scroll. You should see a red highlighted callout in the section where the error occurred. Hover over the callout for more information.
If the error is a mapping error, click View in build to be directed to the attribute you need to map/re-map, which is highlighted in blue.
For more information about the attribute and its accepted values, hover over the help icon.
Resolve the error.
For common error types, see our bol errors guide.
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