Rules to meet Google Shopping’s requirements

Google Shopping has specific requirements for listing your products. In Channable, the Quality step of setting up a feed indicates how your product data meets these requirements.

Use these rules to meet Google’s requirements so that you can improve the quality of your feed and list your products successfully.

Tip: Rules help you to improve your feed quality and meet the requirements of your chosen export channel.

Exclude items with invalid Global Trade Item Numbers (GTINs)

Google Shopping requires products to have valid GTINs. To ensure all your products have valid GTINs, create a rule using 'exclude' that filters out products with invalid GTINs. This rule requires that you have a GTIN or EAN field in your product data.

Note: Make sure your internal data field for GTIN or EAN codes is set to type GTIN in your project fields settings ( Setup > Project fields).

Exclude items without an image link

Google Shopping requires all products to have a working image link. Use 'exclude' to remove products that don't have an image link.

Remove HTML tags from descriptions

Google Shopping does not allow HTML tags in product descriptions. Use the modify text action to remove the HTML.

Set out of stock items to unavailable

Google Shopping requires the field availability. Create this rule to update the availability status of items in your feed, so that out of stock items are not listed as ‘available’.

Note: Do not exclude products that are out of stock, as Google Shopping works with the availability status of the products.

Trim titles to maximum allowed length

Google Shopping has a maximum length for product titles. Create a rule to edit your titles to make sure that they meet this length requirement.

Note: 'Trim on words' breaks up the sentence by cutting out complete words when the maximum number of words is reached. This method leaves the words intact. Use the option 'trim directly' to break off a word when the maximum character length has been reached.

Use cases for rules for Google Shopping

Data Action	Purpose	Example
Transform	Adapt your data to meet Google's specific format needs.	- Change the value 'available' to 'in_stock'. - Change value of items with stock value '0' to 'out_of_stock'.
Enrich	Fill in missing data for a more complete product listing.	- Take color value from a title and add it to a newly created 'color' field. - Add a brand value to your title.
Filter	Remove unsuitable products from your Google Shopping feed.	Remove products with an invalid GTIN or missing image link.
Filter	Remove products you don't want to list on Google Shopping.	Remove items with a low margin that you don't want to advertise.