# What are Shopping Ads?

Google's Shopping Ads, or Shopping campaigns, are a way to promote your catalog online. Shopping Ads provide a way of structuring your product ads in different campaigns, ad groups and product groups which helps you manage their CPC and targeting. With Channable's Shopping Ads functionality you can manage the campaign, ad group and product group structure for your Shopping Ads.

Shopping Ads are different in appearance from Text Ads. Shopping Ads show an image, price, title, shop name and more information in the ad, whereas Text Ads display text only. To show all this information, Google uses the product data you send to Merchant Center (through a [Google Shopping feed](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/cbIFm6Z2OvHTry3bleEl/google-shopping/how-to-add-products-to-google-merchant-center) or [Google Shopping API](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/u6hV71rSe2Hl2cKS94zB/google-shopping/setting-up-a-google-shopping-api) in Channable) and manages the Shopping Ads from Google Ads.

The ads created by Shopping Ads appear in the Google Shopping tab, and in the Google Search results above or next to the Text Ads. In the image below, the ads in the orange square are created by Shopping Ads, and the ads in the green square are Text Ads.

<figure><img src="/files/be480bb0c9f287270bd655126a6b960a943baae6" alt=""><figcaption></figcaption></figure>

For more information on what Shopping Ads are, see [this Google article](https://support.google.com/google-ads/answer/2454022?hl=en).

### Start using Shopping Ads in Channable

{% stepper %}
{% step %}

### Send your product listings to Google Merchant Center

Send your product listings to Google Merchant Center from Channable using either a [Google Shopping feed](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/cbIFm6Z2OvHTry3bleEl/google-shopping/how-to-add-products-to-google-merchant-center) or the [Google Shopping API](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/u6hV71rSe2Hl2cKS94zB/google-shopping/setting-up-a-google-shopping-api).
{% endstep %}

{% step %}

### Connect Channable with your Google Ads account

Connect Channable with your Google Ads account. See the [integration instructions here](mailto:undefined).&#x20;
{% endstep %}

{% step %}

### Set up your first Shopping Ads campaign

Set up your first Shopping Ads campaign in Channable. [Follow the guide here](https://channable-test.gitbook.io/channable-test-docs/list-advertise/~/revisions/41I7hnV8leiPulcDgOau/google-shopping/manage-and-optimize-google-ads/google-text-ads/set-up-text-ads/adding-a-new-google-ads-connection).
{% endstep %}
{% endstepper %}


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